Blog Posts

• What Marketers Want

  January 11, 2010 by Aaron Strout
  A couple of months ago, I wrote a post titled, The Start of Something Bigger? It came on the heels of Ants Eye View's announcement that they had just joined forces with authors/consultants, Jackie Huba and Ben McConnell . Then last week white label community provider, Jive Software, announced that they had purchased listening platform, Filtrbox. All the while I watched with interest knowing that we had some big news of our own to announce in early January.

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• Is Your Content Good Enough For an Information Exchange? Creating Registration-Worthy Content

  January 6, 2010 by Natanya Anderson
  Yesterday I read an article from Writing on the Web about the Content Marketing Information Funnel . It applies the traditional sales funnel methodology to the specific business of selling content, and outlines simply and powerfully how to create a sales funnel for content that converts content consumers from free to fee. While I’m not in the business of creating content that consumers are willing to part with their dollars and cents for, I am all about using content to get them to part with something almost as previous: the valid contact information they have to share in order to join a community. The concept of the content sales funnel as it applies to using professional content to drive community success was intriguing to me. What content best practices does it take to convert community visitors who aren’t natural contributors from “lurkers” to registered members of the community?

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• Social Marketing Links: Week of 12/14/09

  December 17, 2009 by Aaron Strout
  More gems from the bizdev, marketing and product teams here at Powered. As always, we love to share so this is just one more way we do so. Enjoy! Beth Lopez  (marketing)

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• Two Questions: Netpromoter Score for Social Marketers?

  December 16, 2009 by Aaron Strout
  The other day, my boss handed me a recent AdAge article by B.L. Ochman titled Two Questions Every Marketer Should Ask Its Social-Media Agency . He didn't say anything but he had a smile on his face as he laid the article on my desk. The reason for the smile? B.L.'s two questions 1) Do they [the agency] walk the walk? and 2) do they have case studies were squarely in Powered's wheelhouse when it came to prospecting for new customer

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