Powered - Social Marketing, Evolved

Blog Posts

Quick-n-dirty Podcast Recap 33: Reunited Edition!

March 1, 2010 by Aaron Strout

About nine months ago, I started a weekly podcast called the Quick-n-Dirty show with my friend and co-host, Jennifer Leggio (Jennifer is a blogger for ZDNet). Jennifer and I take turns recapping the shows on my personal blog and Jennifer's ZDNet blog but my colleague, Beth Lopez , recently convinced me that I should be cross-posting my re-caps here. If you'd like to see more recaps, you can go here .
Read More >
Social Media for B2B: It CAN be done

March 1, 2010 by Aaron Strout

This was originally posted on my friend Tommy Landry's blog, Return on Now , as a guest post on February 8, 2010. Why is it that when it comes to conversation about social media, business-to-business (B2B) seems to draw the short stick every single time? As someone that does a lot of webcasts, blog posts and speaking gigs, the questions/comment that always comes up is, "what about B2B examples." Fortunately for me, I'm able to mention companies like BreakingPoint Systems and Hubspot that do a great job tapping into the power of social media but I often wish there were more examples (with public results) that I could discuss.
Read More >
What Marketers Want

January 11, 2010 by Aaron Strout

A couple of months ago, I wrote a post titled, The Start of Something Bigger? It came on the heels of Ants Eye View's announcement that they had just joined forces with authors/consultants, Jackie Huba and Ben McConnell . Then last week white label community provider, Jive Software, announced that they had purchased listening platform, Filtrbox. All the while I watched with interest knowing that we had some big news of our own to announce in early January.
Read More >
Is Your Content Good Enough For an Information Exchange? Creating Registration-Worthy Content

January 6, 2010 by Natanya Anderson

Yesterday I read an article from Writing on the Web about the Content Marketing Information Funnel . It applies the traditional sales funnel methodology to the specific business of selling content, and outlines simply and powerfully how to create a sales funnel for content that converts content consumers from free to fee. While I’m not in the business of creating content that consumers are willing to part with their dollars and cents for, I am all about using content to get them to part with something almost as previous: the valid contact information they have to share in order to join a community. The concept of the content sales funnel as it applies to using professional content to drive community success was intriguing to me. What content best practices does it take to convert community visitors who aren’t natural contributors from “lurkers” to registered members of the community?
Read More >

Posts From Other Blogs

Hey SXSW. Got .tv?

March 12, 2010 by stroutmeister@gmail.com (Aaron_Strout)

With a nod to dystopian classic, Animal farm , you may have heard the quote "all [clients] are equal, but some [clients] are more equal than others. To...
Read More >
SxSW and how you can get on dot TV

March 12, 2010 by Joseph Jaffe

Read More >
See and be seen on the SXSW scene... on southby.tv

March 12, 2010 by Greg Verdino

I'm posting this from Austin where I'll spend the next few days working out of the Powered home office and catching as much of the SXSWi experience as I can swing. I haven't planned out a schedule of sessions and have only rsvp'd to a handful of parties. So I'll basically go wherever the wind -- or one of those scary pedicab peddlers -- takes me. But if you're in town for the festival and would like to connect you can hit me with an email or a direct message , track my whereabouts on foursquare or just look for my shining bald pate in the Convention Center hallways, in and around the blogger lounge (I spent a ton of time there last year and figure it will be my de facto home base when I'm not head-down at the office) or out and about on the party grind.
Read More >
JJTV #82 - I had a great experience

March 11, 2010 by Joseph Jaffe

I had a great experience. How about you? Check out www.ihadagreatexperience.com and its evil twin, www.ihadabadexperience.com . Spread the word. And more importantly, add your own experiences to ihage and ihabe. Additional links : Flip the Funnel's hub
Read More >