Blog Posts

• Notes from the Desert: 5 Key Take Aways from ANA's Masters of Marketing

  November 13, 2009 by Aaron Strout
  Prior to last week, I had not had the pleasure of attending the ANA's Masters of Marketing Conference . That was a mistake as this is obviously where the creme de la creme of the marketing/advertising world comes together for four and a half days to learn, network and golf (not necessarily in that order). In case there is any doubt, this is the list of speakers from the event:

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• Who Started the Selfishness?

  November 10, 2009 by Doug Wick
  The recently published FEED study - The Digital Brand Experience Report (by Razorfish) presents an analysis of the brand experience within the digital world and focuses much of its attention on social media. One of the central findings is that consumers "friend" brands on social networks because of deals and customer service, mostly egocentric motivations :

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• Social media success: 3 absolute musts

  November 5, 2009 by Aaron Strout
  This post originally ran on  IMediaConnection's  "Connecting the Marketing Community" section on 10/16/09. For any business that's thinking about delving into the world of social, there are a few key words that you'll likely see pop up again and again, namely "transparency, authenticity, and credibility." While these terms aren't new and their relevance is certainly not limited to the world of social, understanding how they apply and their true value is crucial in the success of your efforts. In this article, I'll discuss why each is important and then provide some examples of companies that are doing a good job employing them.

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• From Media Pro to Hydroelectric Engineer

  October 29, 2009 by Doug Wick
  Last week I wrote a blog post about " Earned Media and Siren Song of Mentions ," where I outlined the problem that digital media professionals face when it comes to a world increasingly dominated by social media.

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