HP and Microsoft are launching a new online center targeted specifically toward K-12 teachers in schools that have standardized on the Windows platform. Dubbed the "Teacher Experience Exchange," the service is designed to provide forums for discussion and sharing, as well as content for helping teachers prepare for using technology in instruction. Read More >

Here's a simple plan for creating a unique brand experience with social networks, created by Powered Inc.'s account management VP.

Today's market offers a unique opportunity to build communities around your brand through social networking, then use them to accelerate consumers from consideration to purchase. But there's a lot more to social networking than putting up a MySpace page for your brand or adding ratings to your product page. Read More >

In her role as President of Isobar U.S., Sarah Fay manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S.

We interviewed Sarah earlier this month to provide you with her perspective on the landscape of digital marketing. Our discussion focused on a variety of topics, such as tapping into social networks, building consumer generated campaigns and integrating digital mediums with traditional marketing communications. Read More >

Over the past several years, the popularity of the Atkins diet has sprouted a cottage industry. The company that started the craze, Atkins Nutritionals Inc., promotes a diet high in protein, fiber, vitamins and minerals with low amounts of sugar and no trans-fats. "It's a nice marriage between lifestyle, healthy choices, and products, not one without the other," said Colette Heimowitz, VP of nutrition, communication and education at Atkins Nutritionals. Read more >

AUSTIN, Texas-(Business Wire)-March 23, 2007 - Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that it completed a record-breaking 2006. Powered doubled its client base with the addition of such industry leaders as AOL, iVillage, Earthlink, Radio Shack, Sanofi Aventis and Circuit City.
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Building customer loyalty was one of the main reasons that Sony Corp. has been sponsoring online educational courses for consumers, and results show it's paying off for the consumer electronics manufacturer. After sponsoring a series of educational courses for women on iVillage, exit surveys on course completion showed that one third of those surveyed increased their purchase consideration of Sony products, according to Powered Inc., which provided the software platform, course content and results analysis for the courses under Sony's sponsorship. Sony is No. 9 in the Internet Retailer Top 500 Guide.

Stores Magazine

Retailers are exploiting a new tool, online education, in their unending quest to engage customers and drive sales. Online education leverages the Internet to target and deliver voluminous manufacturers' marketing and product information at the consumer's behest. And it is proving to be a difference-maker as the web has become the most important medium for consumers conducting research in advance of online or store purchases. Read More >

LetsGoDigital

Powered, Inc., the leading provider of online consumer education programs for Global 2000 brands, today announced the successful completion of a series of ten online educational courses for iVillage. In three months, the free, instructor-led courses attracted nearly 100,000 visitors eager to learn about such topics as digital photography, scrapbooking, and keeping your kids safe on the Internet. Read More >

SearchCRM.com

Marketers at Sony Corp., seeking an alternative to tired traditional marketing methods, have found a new way to connect with consumers — online courses. Two years ago, Sony launched its first online tutorial, providing tips and information on digital photography, and it has since expanded to four. The results of the four campuses have been encouraging. Sony has received a favorability rating of more than 90% from its customers, and those who take the course are not only more likely to buy an item they're learning about, they are more likely to buy a Sony product. Read More >

iMedia Connection

Powered, Inc. released a study that found sponsoring online educational programs for consumers produces a far greater ROI than comparable marketing dollars spent on traditional media advertising or direct marketing. Read More >

iMedia Connection

With so much being written about consumers' aversion to ads and their increasing ability to avoid them, can we develop a form of marketing and advertising consumers truly want? Read the full article by clicking here.