Press ReleasesAmerisave Launches Learning CenterAustin, Texas — June 14, 2006 — Powered Inc., the leading provider of online consumer education programs for the world's leading brands, today announced that Amerisave has successfully launched the Amerisave Learning Center (learningcenter.amerisave.com) for home buyers. Consumers can now educate themselves in all aspects of the home buying process, from loan application to refinancing to investing. "The process of buying a home contains some of the most important and complex decisions consumers face," said David Herpers, Chief Marketing Officer and Director of Consumer Affairs. "We partnered with Powered to develop our Learning Center to demystify that process and make consumers more confident they are making the best possible decisions. It's one example of services that have helped us fund over $3 billion." A recent study by Next Century Media shows that online consumer education like Amerisave's Learning Center is a highly preferable vehicle for reaching consumers over more traditional marketing tools. Study results showed that 94% of consumers taking online education courses had a favorable impression of the company's brand, 93% would refer the courses to a friend and one in five made a purchase of the product or service as a result. "Online consumer education allows forward-thinking organizations like Amerisave to give their consumers a very positive learning experience while creating affinity for their brand," said Dave Ellett, Chairman and CEO of Powered. "Amerisave's Learning Center is a great example of how companies in the financial services sector can deliver relevant, interesting information in a way that consumers are eager to participate in." About Powered Inc. About Amerisave |



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