Press ReleasesAtkins Advantage Uses Online Courses to Build Community Around Healthy LivingAtkins Advantage Learning Center Features a Lively Mix of Free Educational Content and Moderated Discussion Groups to Help Consumers Make Smart Nutrition Choices Austin, TX — April 11, 2007 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that Atkins Advantage® nutrition bars and shakes is successfully using Powered's technology and custom educational content to support people across the United States in achieving optimal health and nutrition. The Atkins Advantage Learning Center, available at http://learningcenter.atkins.com/, features a rotating selection of free online courses full of helpful tips and practical strategies for healthy living, including "Fuel Efficient: Using Nutrition to Optimize Your Exercise," "Menu Mastery: A Guide to Healthy Options at Restaurants," and "Tips to Rev Up Your Immune System and Optimize Energy." The Learning Center also features healthy living discussion groups moderated by nutrition experts that attract an average of 2,000 participants, who come together to ask questions, offer tips, set fitness goals, and swap recipes. And for consumers who are looking for the optimal balance of nutrition benefits — protein, fiber, less sugar, vitamins and minerals, and no trans fats — each course also features Atkins Advantage nutrition bars and shakes, along with suggestions on how to incorporate them into an active, healthy lifestyle. "Atkins Advantage knows that consumers today are on-the-go and more educated than ever, and the Atkins Advantage Learning Center is a vital part of our brand and company effort to help people meet their individual lifestyle and nutrition needs," said Colette Heimowitz, M.Sc., Atkins Advantage, Vice President of Nutrition Communication and Education. "Through our Learning Center, we have built a very active and involved community of over 100,000 people across America who are more focused on a long-term, healthy lifestyle to enhance their well-being. These are some of our most influential customers, and we are pleased to support them with free resources to help them get the most from the Atkins Advantage nutrition principles which are based in common-sense nutrition — protein, fiber, vitamins and minerals, low sugar and no trans fats." In 2006, the Atkins Learning Center enrolled 60,000 people and offered nearly 50 courses which included titles such as "Carbs and Fats 101" and "Nutrition for Athletic Performance." Feedback from enrollees shows that their overall experience was very positive; 91 percent of the enrollees said they were satisfied with the experience and 94 percent said they would try another course. Valuable educational content from the Learning Center is also featured in a free monthly newsletter distributed to over 1.3 million consumers. "Online consumer education delivers a significant loyalty advantage for Atkins Advantage," said Dave Ellett, Chairman and CEO of Powered. "Atkins Advantage is a great example of a smart company that has used online consumer education to touch all aspects of the online experience, from the brand experience through community networking through merchandising the Atkins Advantage nutrition bars and shakes as effectively as possible." Powered's online consumer education programs provide consumers with rich online learning experiences aimed to increase sales and improve brand loyalty. Recent research from Next Century Media, available online at http://report.powered.com, demonstrated that consumers who complete sponsored courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising, and five times more likely to buy compared to direct marketing. In addition, 94 percent have a more favorable impression of the brand because of the experience, and 90 percent are likely to recommend it to a friend. About Atkins Advantage Nutrition Bars and Shakes About Powered Inc. |
 |
 |
Socialize: