Press ReleasesBusinessWeek Launches Free Online Education Courses For Business ProfessionalsApril 17, 2005 — BusinessWeek, the world's most widely read business magazine, today announced the launch of the BusinessWeek Online Courses site (available at www.bwcourses.com), which offers free instructor-led courses from well-known business experts to business professionals. The course offerings span a variety of sought after topics, such as starting a business, creating a business plan, raising capital, wireless computing, designing a home office and more. The BusinessWeek Online Courses site provides registered users free online expertise and assistance, guiding them through some of the challenges they may face in hot topics ranging from personal technology to businesses. The easy-to-follow courses are instructed by experts in their respective fields. Catering to the needs of busy professionals, the online format makes it possible for participants to take courses at any time and interact with instructors and other users. "Millions of users turn to us each week for vital information that helps them navigate today's competitive business world," said Peggy White, Vice President & General Manager, BusinessWeek Online. "With the new BusinessWeek Online Courses site, we take the experience a step further by providing our audience with unique and invaluable information, while giving advertisers a highly-interactive and effective format to engage customers. We're pleased to have Microsoft's commitment as a charter sponsor for this program." The new site, which can be accessed through BusinessWeek Online, is delivered through an Educational Marketing solution developed by Powered, Inc. (www.powered.com). The solution also allows BusinessWeek to provide advertisers a highly-interactive, permission-based marketing program that helps foster long-term relationships with customers, drive revenue and build loyalty to products and brands. About BusinessWeek Online About The McGraw-Hill Companies |



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