Press ReleasesJim Nail Joins Powered Board of AdvisorsAustin, Texas — June 28, 2006 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced the appointment of Jim Nail to the company's board of advisors. Nail brings over 20 years of experience in integrated marketing, including non-traditional and consumer-generated media, to Powered, where he will serve in a key advisory role to help accelerate growth and expand market opportunities for Powered's online consumer education marketing services. "We're honored to have someone of Jim's stature and expertise join our board of advisors," said Dave Ellett, chairman and CEO of Powered. "His deep knowledge in marketing and consumer media will be a huge asset to Powered as more and more companies and media firms adopt online consumer education to drive sales. Jim's thought leadership is world class, and he will be critical in helping us bring the power of online consumer education to leading advertisers worldwide." Nail's 22-year career in integrated marketing spans online marketing, market research, brand advertising and direct marketing. He currently serves as the Chief Marketing & Strategy Officer at Cymfony, a market influence analytics company that scans and interprets the millions of voices at the intersection of social and mainstream media. His recently launched eBook, Influence 2.0, identifies a shift in influence where consumers have increased control of content, breaking current models and forcing marketers to listen and respond to vast consumer audiences, not just talk to a limited set of mainstream media influencers. Previously, Nail was an analyst at Forrester Research for eight years, where he focused on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. His research addressed best practices in integrated marketing with a focus on how online media can augment the impact of television, print and other traditional marketing tools. Prior to joining Forrester, Nail helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. He is a frequent speaker at marketing conferences and executive forums, including Forrester Consumer and Executive Strategy Forums, Ad:Tech, and ANA Marketing Accountability Conference, and has been published and quoted extensively in top-tier media outlets. "Powered is another great tool to help create a participatory dialogue between consumers and companies," said Nail. "Education can help top-tier brands build satisfaction and loyalty by providing greater value than traditional one-way marketing messaging. I am eager to work with Powered so it can help companies further expand the depth of product-related content available to consumers." Companies including Atkins, BusinessWeek, Gateway, HP, iVillage, Sony, and P&G are currently using Powered's pioneering consumer education programs to provide consumers with rich online learning experiences that increase sales, improve brand loyalty, and deliver new insights into consumer attitudes and buying behavior. Recent research from Next Century Media, available online at http://report.powered.com, has demonstrated that consumers who complete courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising, and 5 times more likely to buy compared to direct marketing. In addition, 94% have a more favorable impression of the brand because of the experience, and 90% are likely to recommend it to a friend. About Powered Inc. |
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