Press ReleasesPowered Continues Market Momentum With 58 Percent Growth in First Half of 2007AT&T, Disney and Epson Among Brands Selecting Powered to Provide Online Consumer Education Programs Austin, TX — July 23, 2007 — Powered, the leading provider of online consumer education programs, today announced that leading Global 2000 brands continue to embrace consumer education as a key element of their marketing strategy. Powered added leading companies including AT&T, Disney and Epson to its customer base and continued to gain momentum in the pharmaceutical vertical with the addition of Ther-Rx. Overall, Powered increased bookings by 58 percent in the first half of 2007 versus the same period in 2006. "Major brands are embracing online consumer education as an effective and consumer-friendly way to reach shoppers," said Dave Ellett, CEO of Powered. "Our rapid client and revenue growth reflects a growing demand among marketers for a better way to gain mindshare and build brand with shoppers. Powered offers a proven way to increase sales and loyalty by allowing consumers to engage with a company on their own terms and have a much better experience as a result." Powered's first half growth included new hires in client management, engineering, finance, marketing, sales and support. In May, the company announced that Mark Drosos joined the executive team as vice president of client services and content development. The company's overall headcount grew by more than 50 percent in the first half of 2007 compared with the first half of 2006. Powered expects to continue this hiring pace in the second half of 2007. Companies including Atkins, Forbes.com, BusinessWeek, HP, iVillage, Radio Shack and Sony are currently using Powered's pioneering consumer education programs to provide consumers with rich online learning experiences that increase sales, improve brand loyalty and deliver new insights into consumer attitudes and buying behavior. Powered provides the top-tier technology, services and content that companies need to be quickly up and running with their own online education programs. To date, Powered's online consumer programs have driven more than 80 million consumers to its clients' sites and generated more than half a billion dollars in product sales. Research shows that consumers are eager to participate in online courses — and that corporate sponsors can successfully leverage the medium to improve brand loyalty. A recent report from Next Century Media, available online at http://report.powered.com, shows that online consumer education is a highly preferable vehicle for reaching consumers over more traditional marketing tools. The report demonstrates that consumers who complete courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising, and five times more likely to buy compared to direct marketing. In addition, 94 percent have a more favorable impression of the brand because of the experience, and 90 percent are likely to recommend it to a friend. Research shows that consumers are eager to participate in online courses, while a recent report from Next Century Media shows that online consumer education like the Epson Creative LearningZone is a highly preferable vehicle for reaching consumers over more traditional marketing tools. The study showed that 94% of consumers taking online education courses had a favorable impression of the company's brand, and 93% are likely to recommend the product to a friend. About Powered Inc. |
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