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Powered Exhibiting at Shop.org Marketing Workshop

Retailers attending leading interactive marketing forum can access case studies, best practices and real-world tips on using free online courses to build brand and drive sales

Austin, TX — April 16, 2007 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that it will be exhibiting at the Shop.org Online Marketing Workshop. This event, taking place April 18-21 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, will give marketers practical takeaways to help them measure, communicate, and achieve positive online marketing ROI.

Shop.org workshop attendees can visit Powered's booth to find out how online consumer education can increase sales, improve brand loyalty, and deliver new insights into consumer attitudes and buying behavior. Recent research from Next Century Media, available online at http://report.powered.com/, has demonstrated that consumers who complete courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising, and five times more likely to buy compared to direct marketing. In addition, 94% have a more favorable impression of the brand because of the experience.

"Powered is thrilled to be part of Shop.org Online Marketing Workshop, and we're looking forward to showing the nation's top interactive marketing managers how effective online consumer education is at converting, retaining, and satisfying customers," said Buck Krawczyk, vice president of marketing at Powered. "Our customers, including Sony, Atkins and Circuit City, have achieved outstanding results, and we're keen to share those successes with other leading brands."

Powered will present attendees with case studies and best practices for using online consumer education programs to reach millions of highly-engaged customers. Attendees will also benefit from insight and practical tips gleaned from brands such as Atkins, Circuit City, Gateway, HP, Radio Shack and Sony on how to cut through marketing and advertising clutter to increase sales and build brand loyalty.

For more information about the Shop.org Online Marketing Workshop, visit http://www.shop.org/marketing07

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.

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