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Powered Expands Operations with West Coast Office Opening

New Silicon Valley presence will allow Powered to meet increased demand for social commerce capabilities and better serve regional clients

Austin, Texas — March 31, 2008 — Powered, a leading provider of social commerce solutions, today announced that it has opened an office in San Mateo, California. The new office, in the heart of the Silicon Valley, allows Powered to work more closely with regional customers as they integrate social commerce into traditional marketing programs to dramatically boost sales, drive customer retention and build their brands. Powered already serves several California-based clients, most notably HP and Sony Electronics, and is adding more at a rapid rate.

"Our clients are at the forefront of merging technology and advertising to integrate the power of community into the marketing experience," said Dave Ellett, CEO of Powered. "Our new Silicon Valley office allows Powered to continue to deliver outstanding service to our regional clients during a period of rapid company growth."

The new office is led by newly appointed Vice President of Sales Randy Atherton, a seasoned technology industry veteran with over 25 years of executive-level sales experience at such industry leaders as Apple, Kana Communications, Raindance Communications and Saratoga Systems.

"Social marketing is at the top of every marketer's list as companies try to connect with their customers on a deeper and more effective level," said Atherton. "I look forward to working closely with companies in Silicon Valley and beyond to help them implement Powered's highly effective, ROI-based approach that combines social interaction with rich learning content to create more informed communities of buyers."

Powered's groundbreaking Panorama offering is an innovative social commerce platform that helps companies build an ongoing relationship between customers and their brand. Customers benefit from the wisdom and experience of others as they participate in an interactive community of enthusiasts and engage with education-based content to make more informed purchasing decisions. Panorama's social commerce sites are fully customizable and quickly deployed to help companies improve conversion, create greater brand affinity and gain key insights into consumer behavior.

To date, Powered's online consumer programs have driven nearly 100 million consumers to client sites and generated more than $600 million dollars in product sales. Nearly seven million consumers, eager to connect with their peers to make more informed purchase decisions, have registered and engaged with Powered-supported brands online.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.