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Powered Inc. Powers Its Web Analytics with Coremetrics

Social Commerce Leader Cites Ease of Use, Client-friendly Reports and Extensive Customer Support as Drivers in Move to Coremetrics

San Mateo, CA — April 8, 2008 — Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Powered Inc. has selected Coremetrics to provide the tools and data required to gain insight into the performance of its newest Web 2.0 social commerce applications. The Coremetrics solution will speed data mining and reporting for internal teams, providing Powered with rich insight into performance and identifying areas for optimization.

Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for online brands to use social commerce to drive sales, strengthen brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and Web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior.

Powered selected Coremetrics after evaluating other Web analytics and marketing solutions. Ease of data mining and reporting, strong marketing functionality and in-depth support from the vendor were the top reasons for choosing Coremetrics over competing solutions. With Coremetrics, Powered will be able to generate client-friendly reports without cumbersome data manipulation up front to ensure accuracy and completeness.

"Web analytics is a complex undertaking, whether you're talking about implementation of a solution or generating reports," said Mark Drosos, chief operating officer at Powered Inc. "Ongoing support from the vendor is a critical success factor in getting what you need to optimize marketing programs. Our relationship with Coremetrics is a partnership that is helping us deploy our solution quickly and leverage its functionality to get the results we're looking for. Web analytics will play a key role in our strategy for measuring all social marketing programs as will our unique ability to generate voice-of-customer and market research data."

"Companies like Powered need great flexibility with respect to analyzing and reporting on visitor behavior," said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. "Because Coremetrics captures detailed visitor profile and site performance data, Powered marketers can define, redefine and tune requirements as the staff becomes more familiar with the solution. They aren't locked into specific ways of manipulating, aggregating and analyzing data, so they can adapt quickly to new needs and changing conditions."

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com.

Coremetrics has strongly supported online privacy since its inception.
To learn more, visit http://www.coremetrics.com/privacy.

About Powered Inc.
Austin-based Powered, Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit http://www.powered.com.