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Powered, Inc. Appoints Ron Green as Chief Technology Officer

Fourteen-year industry veteran will guide the evolution of the Powered technology platform to meet the growing demand for online consumer education programs

Austin, TX — January 23, 2007 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that Ron Green has been appointed as Chief Technology Officer. Mr. Green, who brings over 14 years of experience of steering products to widespread commercial use, will immediately assume responsibility for all aspects of product design, architecture, and development at Powered. Powered's technology platform currently powers online consumer education courses and learning centers for Atkins, BusinessWeek, Circuit City, Proctor and Gamble, Radio Shack, Sony, and other major consumer brands.

"Ron combines stellar engineering credentials with solid business leadership," said Dave Ellett, Powered CEO. "He has an established record of building and maintaining large, high-performance development teams and the management knowledge to anticipate and exceed customer expectations. We're thrilled to enlist Ron in impressing the market with the power, performance and scalability of our leading consumer education platform."

Prior to joining Powered, Mr. Green led engineering efforts at several well-known e-commerce companies, including Question Technologies and Living.com. At Orillion, a leader in telecommunications monitoring systems, he led development and deployment of its distributed management systems for some of the world's largest carriers, including WorldCom and KDDI. One of the first employees at Visible Genetics, he helped build it into a publicly traded company and leader in the emerging field of pharmacogenomics. Mr. Green has a B.A. in Computer Sciences from the University of Texas, Austin and an MSC in Adaptive Systems from the University of Sussex, England.

"Powered runs consumer-facing programs for some of the world's largest brands," said Mr. Green. "It is very exciting to develop and manage a product that is used by over 6 million people worldwide and I look forward to continuing to roll out product innovations that benefit marketers and consumers alike."

Powered's pioneering online education programs provide consumers with rich online learning experiences that increase sales, improve brand loyalty, and deliver new insights into consumer attitudes and buying behavior. A recent study by advertising researchers Next Century Media showed that 94 percent of consumers taking online education courses had a favorable impression of the company's brand; 93 percent are likely to recommend the product to a friend; and 20 percent made a purchase of the product or service as a result.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.