Press Releases
Powered Introduces Data & Insight PowerPack for Online Consumer Education
Enrollment Surveys, Content Polls and User Studies Help Marketers Understand the Whys and Hows of User Behavior
Austin, TX — August 28, 2007 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today launched the new Data & Insight PowerPack to give marketers enhanced tools for analyzing and understanding user behavior to drive sales. The PowerPack enhances existing online courses with significant new functionality, including customizable enrollment surveys, content polls and user studies, as well as expanded and enhanced reporting capabilities. Marketers can now easily capture and assess new data, including user preferences, purchase motivators and brand attitudes, in order to understand their customer base and optimize online courses and other marketing initiatives based on this new learning.
"Our clients are already benefiting from the new Data & Insight capabilities," said Powered CEO Dave Ellett. "Through user surveys, one large consumer electronics retailer discovered that more than 90% of course attendees qualified as their most valuable customer segment and that participation in online courses drives loyalty at a brand, not product, level. Based on this information, the retailer has not only been able to optimize their online learning center, but also gain significant C-level support within the organization."
Powered clients have traditionally relied on end of course surveys and executive reports for an in-depth look into brand attitudes and purchase behaviors. The new PowerPack complements these existing capabilities with new innovations including:
- User Studies:
Annual or bi-annual surveys of the entire registered user base are exceedingly effective for understanding consumer attitudes, needs and preferences. Now Powered clients can quickly and easily offer online surveys of 15 — 20 questions focusing on audience composition, brand choices and program needs and preferences. All findings are analyzed by Powered to offer strategic program optimization recommendations.
- In Content Opinion Polls:
Opinion polls make the site experience more interactive and fun for users while providing valuable new data points for marketers. A non-intrusive sidebar solicits course participants with questions and a poll widget displays up-to-the-moment results. Polls run approximately once a month to maximize exposure and prevent fatigue, and contain up to three questions dealing with such topics as program and content preferences; purchase research process; brand affinity and preferences; and category and product preferences. Reporting is offered by campaign in order to provide directional insights that can be further explored in a user study.
- Enrollment Survey:
New students are asked for their expertise level and reasons for taking a course in order to allow marketers to optimize their online consumer education programs. Answers can be used to guide curriculum planning, highlight relevant elements in promotions and inform future feature developments. The PowerPack can be easily configured to provide an incentive — such as a coupon or discount — for survey response.
- Executive Reporting:
An intuitive user interface provides fast and effective reporting on Key Performance Indicators (KPIs) based on marketing objectives. These include: financial metrics, user satisfaction, user engagement, audience development and merchandising. All sections include benchmarks, current period performance, cumulative program tools and trend data.
All new functionality is delivered within a proven methodology based on each marketer's business objectives and alignment with data strategy. Powered's expert strategic services team works with each client to develop an optimal data collection strategy based on business objectives. The strategic services team also provides custom analysis and actionable insights and recommendations.
About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.
Socialize: