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Powered Names Buck Krawczyk Vice President of Marketing

Industry Veteran Embraces Opportunity to Transform Marketing Mix of Global Brands By Using Online Consumer Education to Drive Sales

Austin, Texas — May 1, 2006 — Powered, the market and technology leader in online consumer education, today announced the appointment of Buck Krawczyk to the position of vice president of marketing. Krawczyk brings more than 25 years of strategic marketing experience to the Powered executive team. As the new vice president of marketing, Krawczyk will be responsible for developing and leading the company's product and corporate marketing initiatives to meet the surging demand for new channels that cut through advertising clutter by delivering relevant and valuable information to consumers.

Powered has delivered nearly 450 million permission-based marketing impressions through online classrooms, courses and seminars. Over 95% of all Powered end consumers think more highly of the brand that provided the education, and over 60% report using educational content to make online and offline purchases based on what they have learned. 93% would recommend the experience to a friend or colleague.

"Media is undergoing its biggest transition since the adoption of the Internet," said Krawczyk. "In a world of blogs, podcasts, DVRs, opt-in marketing and word of mouth, consumers are gaining more and more control of messages – how, what and when they receive them. Marketers face a considerable challenge since traditional media methods are becoming less and less desirable. Powered represents the future of marketing – giving consumers real value through positive learning experiences while improving brand loyalty and driving revenue."

Prior to joining Powered, Krawczyk was the vice president of marketing at Lombardi where he was responsible for the company's corporate marketing activities. Krawczyk has also held global executive marketing roles at Vignette Corporation and General Magic. Earlier, he was the vice president of global operations for Hodkins Simone & Searls, now Publicis Technology, where he managed worldwide operations.

"We are pleased to have attracted Buck Krawczyk, a well known marketing executive with proven success in creating marketing strategies that impact a company's bottom line," said Dave Ellett, chairman and CEO of Powered. "Buck will play a key role educating marketers about the benefits of using online consumer education to drive sales and build brand loyalty, and we're very excited to have him on board."

About Powered Inc.
Austin-based Powered, Inc. is the market and technology leader in online consumer education. Powered provides a proven way for the world's largest brands to use online education to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among others. For more information, visit www.powered.com.