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Powered Offers Free Webinar for Marketers On How to Build an Effective Online Marketing Strategy

Internet marketing expert Jim Sterne and Powered co-founder Paul Franz will share practical tips on integrating consumer education programs into online marketing campaigns to boost revenues, build brand awareness and improve customer loyalty

Austin, TX — March 15, 2007 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced the latest in a series of free webinars for consumer marketers who want to improve the performance of their online campaigns. "Integrating Online Consumer Education into Your Marketing Strategy" will take place on Wednesday, May 23 at 2:00 p.m. CDT. The informative webinar will feature fresh data, insight and best practices from leading online marketing expert and best-selling author Jim Sterne, whose thought leadership in the marketing community has helped hundreds of companies reach new market segments and more effectively build their brands. To enroll, complete the form here.

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction, and a consultant to Fortune 500 companies and Internet entrepreneurs. He has focused his 20 years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships.

During the webinar, Sterne will share practical tips with marketers looking to increase campaign effectiveness, build brand awareness and drive revenue growth. In this one-hour session, attendees will learn how to get the best results out of a Web presence as part of an overall marketing program, as well as where online consumer education fits into a campaign strategy. All attendees will receive a free copy of Jim Sterne's book, Advanced Email Marketing, which helps marketers implement email strategies for increasing awareness, building interest, populating the sales cycle and generating sales.

Sterne will joined by Paul Franz, vice president of business development at Powered. Franz is co-founder of Powered and brings over 17 years of finance and operational experience to the company. Paul also serves on the Shop.org member services committee. During the webinar, Franz will lend his insight and experience in how online consumer education programs can help companies provide a richer, more engaging experience to their consumers — and bring unprecedented results to marketers. Mr. Franz will also present real-world case studies of Fortune 500 brands that have successfully leveraged online consumer education to drive higher ROI across their marketing programs. Attendees will walk away with practical tips on how to get started with an online consumer education marketing strategy today.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.

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