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Powered Offers Free Webinar On New Strategies for Consumer Education in a Web 2.0 World

Social media marketing expert Dave Evans and Atkins Nutritionals share real-world tips on how to integrate online consumer education programs with word of mouth marketing, user-generated content and social networks

Austin, TX — March 14, 2007 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced the latest in a series of free webinars for consumer marketers who want to improve the performance of their online properties. "New Strategies for Consumer Education in a Web 2.0 World" will take place on Thursday, March 22 at 2:00 p.m. CDT. The informative webinar will feature fresh data, insight and best practices to help marketers use the latest Web 2.0 marketing technologies to deliver a better customer experience, build online communities, and accelerate online and offline purchase cycles. To enroll, please visit: http://www.powered.com/newstrategies-webinar.

Presenters include Collette Heimowitz, vice president for nutrition and education at Atkins Nutritionals, who will provide hands-on advice to marketers. Ms. Heimowitz will be joined by Digital Voodoo co-founder Dave Evans, a leading consumer marketing expert who has helped hundreds of companies launch new products and services via emerging social media channels and online word of mouth. Paul Franz, vice president of business development at Powered, will also lend insight and experience in how online consumer education programs can help companies provide a richer, more engaging experience to their consumers.

"The Web has transformed the way consumers communicate, socialize and exchange information," said Mr. Franz. "The most effective consumer education strategies are now integrated with social and community marketing elements such as blogs, reviews, user-generated content and buzz marketing. We are very pleased to offer marketers the first tutorial on how to combine these elements to cut through ad clutter and impact brand loyalty and sales."

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.

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