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Powered Posts Record Growth as Large Brands & Portals Embrace Online Consumer Education

Austin, TX — September 13, 2006 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that the company posted record growth for the first half of 2006. The company doubled its client base in six months, adding well-known brand names in the retail, consumer electronics and financial sectors, as well as two of the top three consumer portals, to a prestigious roster than includes Atkins, BusinessWeek, Forbes, Gateway, HP, iVillage, P&G, and Sony Electronics. Nearly 6 million students have enrolled in Powered's pioneering online education programs which provide consumers with rich online learning experiences that increase sales, improve brand loyalty, and deliver new insights into consumer attitudes and buying behavior.

"Marketers are extremely interested in exploring online consumer education because it drives brand preference at the consideration phase of the buying cycle," said Dave Ellett, Chairman and CEO of Powered. "Powered is attractive because it delivers measurable results 30 times greater than traditional marketing and advertising tools. We're seeing a tremendous embrace of online consumer education — in particular for the upcoming holiday season - and expect continued accelerated growth in 2007."

Powered also posted a 40% increase in headcount, including new sales and marketing executives as well as additional staffing in engineering, technical services and client services to support the surge in market demand. The company gained additional momentum with the publication of recent research from Next Century Media, available online at http://report.powered.com, that demonstrated that consumers who complete courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising and 5 times more likely to buy compared to direct marketing. In addition, 1 in 5 of those consumers will buy a sponsor's product, 94% have a more favorable impression of the brand because of the experience, and 90% are likely to recommend online education to a friend.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.