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Press ReleasesPowered Promotes Mark Drosos to Chief Revenue OfficerDrosos to drive wide adoption of Panorama platform as leading brands embrace social commerce to engage customers and increase sales Austin, TX — February 12, 2008 — Powered, a leading provider of social commerce solutions, today announced that Mark Drosos has been appointed to Chief Revenue Officer. Most recently Drosos served as Powered's Vice President of Client Services and Content Development. With more than 15 years of experience delivering successful integrated marketing campaigns for brands such as Toshiba, Nokia, FOX, Microsoft and Warner Home Video, Drosos is one of the industry's foremost thought-leaders on how to turn community and brand identity into revenue producing opportunities. In his new role as Chief Revenue Officer, Drosos will lead Powered's client services organization, which he built from the ground up over the last year, and will be responsible for driving adoption of Powered's new Panorama platform in worldwide markets. Panorama, which launched in November 2007, lets Fortune 1000 brands quickly deploy highly customizable social commerce sites that bring consumers together in engaged communities to share information and participate in learning experiences that move customers from consideration to purchase faster. "Since he joined Powered, Mark has led an unprecedented growth in our client base and helped our clients develop unique, engaging social commerce sites that provide the best elements of online communities with a brand's need to sell products," said Dave Ellet, CEO of Powered. "We are confident his thought-leadership will continue to shape the future of the social commerce market as he brings the benefits of Panorama to marketers worldwide." Over the past year, Drosos has created a world-class client services organization and greatly expanded Powered's content development group. With a keen eye for the type of content that truly engages social communities, Drosos has worked hand-in-hand with many of Powered's clients to deploy cutting-edge social commerce sites that dramatically increase revenues. Prior to joining Powered, Drosos was Vice President of Business Development and Interactive Marketing for the nFusion Group, where he led the creation of nFusion's interactive marketing division. Before nFusion, Drosos served as Vice President of Worldwide Interactive Marketing for Warner Home Video, where he guided an international team responsible for online marketing strategies including advertising, promotions, publicity, content, media research and creative development. His team crafted hundreds of online campaigns ranging from multi-million dollar blockbusters, such as The Matrix and Batman Begins, to classic movies like The Wizard of Oz and Casablanca. During his tenure with Warner, the team initiated a content sharing partnership with key e-tailers like Target, Wal-Mart and Amazon. "Panorama is changing the way brands interact with their customers by leveraging the power of engaged communities to deliver unprecedented lifts in revenue and increases in brand value," said Drosos. "In my new role as Chief Revenue Officer, I look forward to working with the stellar Powered team to bring Panorama to more Fortune 1000 companies worldwide than ever before." Powered provides innovative social commerce programs that help companies build an ongoing relationship between customers and their brand. Customers benefit from the wisdom and experience of others, participate in online educational courses and engage with an interactive community of enthusiasts to make more informed purchasing decisions. Powered communities are open to members and non-members alike, so consumers do not have to log in to enjoy all the benefits of the community. To date, Powered's online consumer programs have driven more than 80 million consumers to its clients' sites and generated more than half a billion dollars in product sales. About Powered Inc. |
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