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Powered Shares Social Commerce Insights at Sports Marketing 2.0 Summit

Marketing VP Buck Krawczyk to deliver strategies and best practices for engaging online sports fans to build brand value and drive sales

Austin, TX — February 11, 2008 — Powered, a leading provider of social commerce solutions, today announced that Buck Krawczyk, vice president of marketing, will present at the Sports Marketing 2.0 VIP Summit on February 12 in New York City. The one-day VIP Summit is designed to help marketers leverage new Web 2.0 technologies to effectively engage with sports fans online. Krawczyk will share proven strategies for combining social networking capabilities with rich content to build online communities for sports fans that increase brand value and drive sales.

Who: Buck Krawcyzk, VP of Marketing, Powered

What: Socializing with Sports Fans Online: How Can Sponsors Join the Community? panel presentation

Why: Innovative social commerce programs allow marketers to build an ongoing relationship between fans and their brand. Attendees will learn how to jumpstart their social commerce initiatives based on Powered's proven approach that has delivered over 80 million consumers to its clients' sites and generated more than half a billion dollars in product sales.

When: February 12, 2008 4:15 – 5:00 p.m. EST

Where: Roosevelt Hotel, New York City

Powered provides innovative social commerce programs that help companies build an ongoing relationship between customers and their brand. Customers benefit from the wisdom and experience of others, participate in online educational courses and engage with an interactive community of enthusiasts to make more informed purchasing decisions. Powered communities are open to members and non-members alike, so consumers do not have to log in to enjoy all the benefits of the community. To date, Powered's online consumer programs have driven more than 80 million consumers to its clients' sites and generated more than half a billion dollars in product sales.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.