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Sony Electronics To Present on Online Consumer Education at ad:tech New York

Next Generation Strategies for E-Commerce Panel Focuses On Best Practices and Tricks of the Trade for Getting the Maximum Value From the Latest Innovations

Austin, TX — November 6, 2006 — Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that Barbara Miller, director of corporate Web Services at Sony Electronics, Inc. will present at ad:tech New York on her experience using online consumer education programs as a key marketing tactic.

What: Next Generation Strategies for E-Commerce: This panel cuts to the heart of the latest strategies that retailers are using to drive revenue. Topics include uniquely targeted Web advertising, Search Engine Marketing (SEM), audience analytics, email remarketing, user-generated content, reputation systems, and WIKIs.

Who: David Schatsky, President, JupiterKagan Inc. (moderator)

  • Heather Dougherty, Senior Analyst, Retail & Travel, Nielsen//NetRatings
  • Jonathan Kowit, VP, Interactive Marketing, Audible.com
  • Jonathan Mendez, Partner, OTTO Digital
  • Barbara Miller, Director, Corporate Marketing Web Services, Sony Electronics

When: Tuesday, November 7, 2:45 p.m. — 3:45 p.m. EST

Where: New York Hilton — East Ballroom

As part of its educational outreach for women and technology, Sony Electronics underwrote free courses on iVillage on such topics as digital photography, scrapbooking, and keeping your kids safe on the Internet. Also, it made relevant products available for purchase throughout the duration of the course. Some 70% of site users elected to opt into Sony's email program upon registration, and more than a quarter of all students clicked through from a course to various Sony Electronics micro-sites. Nearly one-third of these students stated that completing the courses increased their purchase consideration of Sony products, and more than 15% purchased a product as a result.

For more information, please visit Powered at www.powered.com.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.

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