Press ReleasesTravelex Debuts Online Learning Center for Finance ProfessionalsNew site enables business leaders to connect with peers and gain advice from trusted individuals about international business and financial transactions Austin, TX — November 19, 2007 — Powered, a leading provider of social commerce programs, today announced that Travelex, the world's largest non-bank provider of international payment services, is launching the Travelex Learning Center at http://learningcenter.travelex.com. The new Travelex Learning Center was created with Panorama, Powered's new social commerce platform that lets Fortune 1000 brands quickly deploy highly customizable social commerce sites that engage consumers and move them from consideration to purchase faster. Businesses of all sizes can now visit the Travelex Learning Center to connect with peers, gain advice from trusted individuals, and conduct research related to relevant business topics such as managing foreign exchange and streamlining international payment transactions. "Travelex customers are incredibly loyal. Our data tells us that if a customer makes several transactions, they'll use our services throughout the remainder of the company's life," said Jeff Smith, online marketing director, Travelex. "We've been extremely successful through our direct sales and marketing efforts, but we wanted to do a better job of leveraging our web site to successfully engage a worldwide audience. We turned to Powered because they allowed us to create a world-class site that is engaging for customers and prospects. By offering our customers access to an interactive community where they can communicate and get advice from their peers, we've moved our sales and marketing efforts into an entirely different class." The Travelex Learning Center offers free online courses, tutorials, step-by-step demonstrations, discussion forums, RSS feeds, social tagging, and message boards designed to help participants improve their knowledge and capabilities in international transactions and business. All content is developed and hosted by Powered in partnership with Travelex, and will be updated regularly. "Travelex is the global leader in international payments, and we are thrilled they turned to Powered to help them build an active and engaged community on their site," said Dave Ellett, CEO of Powered. "Research shows that 8 out of 10 online shoppers say they would make purchases if sites offered increased interactive elements, and we look forward to working closely with Travelex to ensure their Learning Center offers the resources and information their customers need to make an educated and well-informed purchasing decision." Powered provides innovative social commerce programs that help companies build an ongoing relationship between customers and their brand. Participants benefit from the wisdom and experience of others, and participate in an interactive community of enthusiasts to make more informed purchasing decisions. Powered communities are open to members and non-members alike, so consumers do not have to log in to enjoy all the benefits of the community. A report from Next Century Media, available online at http://report.powered.com, shows that social commerce is a highly preferable vehicle for reaching consumers over more traditional marketing tools. Findings show that those who participate in Powered learning centers are 30 times more likely to buy the sponsor's products compared to traditional media advertising, and nearly six times more likely to buy compared to direct marketing. In addition, 94 percent are more satisfied with their overall experience, 97 percent are likely to recommend it to a friend, and 95 percent are likely to participate in the experience again. About Powered Inc. |
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