• Overview
• Press Center
  • Press Releases
  • Articles
• Management
• Advisory Board
• Board of Directors
• Careers

Press Releases

What is a megapixel? How do I network my products together? What does high definition really mean?

January 5, 2005 — What is a megapixel? How do I network my products together? What does high definition really mean? There are many levels of consumer questions regarding technology, and today Sony Electronics is officially launching a free online education program aimed at helping consumers sort through the maze of products and technology.

Sony 101, accessible through the Sony Learning Center at www.sony.com/learningcenter or directly at www.sonydigitaluniversity.com, offers free online courses to consumers on a variety of technology and industry topics, including digital photography, HDTV, wireless networking and how to protect your data.

Students enrolled in the free Sony 101 program can take expert led "how to" courses that include four to six lessons, often along with fun quizzes and assignments. The classes are led by award-winning authors, technology leaders, and professionals who are passionate about technology. Shorter, one-lesson courses are also offered, which don't require advance enrollment.

"Consumers today are generally overwhelmed by the sheer number of consumer electronics products and various technologies available to them," said Jack Halperin, senior vice president of Sony Electronics CRM & Web Marketing Services division. "Sony 101 classes offer an abundance of information in a non-threatening environment in which consumers can get comfortable with technology and in turn, make more informed purchasing decisions."

Through this online technology learning resource, consumers have the chance to gain valuable knowledge about products they currently own and help enhance their usage. For example, a post to the message board allows students to ask the instructor a question and get an individualized response. In addition, products are recommended to complement the consumer's topic of interest.

The Sony 101 online training program was developed with support from Powered, Inc., a leading provider of Education-Based Marketing solutions based in Austin, TX.

In addition to hosting the new Sony 101 resource, the Sony Learning Center serves as a robust source of content related Sony Electronics consumer products and services. Visitors to the main SonyStyle retail website (www.sonystyle.com) can also access links to the Sony Learning Center through various windows.