The Engaged Consumer
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It's hard to believe that it's THAT time already but it is THAT time already. What time is "THAT" time you ask? Time to start voting for your favorite South by Southwest Interactive (SXSWi) panels. This year, I'm in the enviable position of having several Powered colleagues have panels that made it to the next round. The only downside of having so many great submissions make it through is trying to promote everyone's panels while NOT pissing everyone off that follows me/us. To that end, I'm trying to consolidate efforts by putting everyone's entrees in the same place. Below you will find the following information for each of the panels:
DIGGThis morning, we announced some very exciting news. Yes, Valeria Maltoni aka
DIGG[This contributed article for Mediapost originally ran on March 22, 2010]
During my time at interactive conference, South by Southwest (SXSW), I had the opportunity to do a few interviews. The one below conducted by fellow Social Media Club advisory board member, Deb Micek, speaks to how to be an influencer or one that brings values to relationships. During the interview (2 minutes), I talk about the importance of:
It's been exactly a week since South by Southwest Interactive (SXSWi) and I've had a little bit of time to let the dust settle. While this was definitely the most stressful of the three SXSWi's I've been to, it was also the most professionally rewarding. Yes, you heard me right. I actually had a good time at SXSWi AND found value unlike others who complained that it's become too big, too commercialized or too whatever. Rather than pile on, I'll let my friends Kyle Flaherty and Jessica Smith and sister, Heather Strout's posts speak to this point as they've really covered all the base
DIGGAbout nine months ago, I started a weekly podcast called the Quick-n-Dirty show with my friend and co-host, Jennifer Leggio (Jennifer is a blogger for ZDNet). Jennifer and I take turns recapping the shows on my personal blog and Jennifer's ZDNet blog but my colleague, Beth Lopez, recently convinced me that I should be cross-posting my re-caps here. If you'd like to see more recaps, you can go here.
DIGGThis was originally posted on my friend Tommy Landry's blog, Return on Now, as a guest post on February 8, 2010.
A couple of months ago, I wrote a post titled, The Start of Something Bigger? It came on the heels of Ants Eye View's announcement that they had just joined forces with authors/consultants, Jackie Huba and Ben McConnell. Then last week white label community provider, Jive Software, announced that they had purchased listening platform, Filtrbox. All the while I watched with interest knowing that we had some big news of our own to announce in early January.
Yesterday I read an article from Writing on the Web about the Content Marketing Information Funnel. It applies the traditional sales funnel methodology to the specific business of selling content, and outlines simply and powerfully how to create a sales funnel for content that converts content consumers from free to fee. While I’m not in the business of creating content that consumers are willing to part with their dollars and cents for, I am all about using content to get them to part with something almost as previous: the valid contact information they have to share in order to join a community. The concept of the content sales funnel as it applies to using professional content to drive community success was intriguing to me. What content best practices does it take to convert community visitors who aren’t natural contributors from “lurkers” to registered members of the community?
DIGGMore gems from the bizdev, marketing and product teams here at Powered. As always, we love to share so this is just one more way we do so. Enjoy!
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