Powered Social Marketing Platform
Powered's Social Marketing Platform gives marketers a robust foundation on which to build highly measurable and vibrant branded communities. Our fully integrated system includes content management, segment-based merchandising, community management, member empowerment, and program insights capabilities. The Powered platform is expressly designed to sustain long-lived communities that support critical marketing objectives and prove their success year-over-year.
The Powered Social Marketing Platform gives marketers a robust foundation on which to build highly measurable and vibrant branded communities. Expressly designed to sustain long-lived communities that support critical marketing objectives and prove their success year-over-year, our fully integrated platform provides these critical capabilities required for success:
Content Marketing and Engagement
High-quality content is critical for a brand to establish a two-way
relationship with a consumer. Powered's content management system gives
marketers the tools they need to rapidly optimize expert and user-generated
content based on community member engagement. When combined with our content
strategy and delivery expertise, Powered makes content a cornerstone of
differentiation for your branded community.
Segment-Based Merchandising
A branded community should contribute to a company's bottom line. To drive
sales from the community, Powered provides integrated merchandising
capabilities that match the right call to action with the right member to
create a non-invasive promotion relevant to the member's activities within
the community. Powered's integrated revenue reporting provides the data and
insights that show that the community is indeed paying for itself.
Community Cultivation and Management
An active community needs nurturing to thrive. Its members can also be a
valuable source of information and feedback for a brand. The Powered platform
is designed to help marketers move beyond basic community management to
community cultivation and mining. Our capabilities facilitate the three key
community dialogs: brand to member, member to member, and member to brand.
Member Empowerment
When members connect, the community is realized. The Powered platform offers
community members a suite of tools to establish themselves, participate
within the community, and share their experiences beyond the bounds of the
community. From spectators to creators, this set of capabilities empowers all
members to engage with the community in the ways that most interest them.
Measurement and Insight Capabilities
Vibrant and active communities generate an exhaust of quantitative and
qualitative data. This information is valuable to marketers in the context of
the community and the brand's integrated marketing efforts. At the foundation
of the Powered platform is an extensive infrastructure for capturing and
analyzing data generated by the community program. The insights garnered from
this data prove program efficacy and success against business objectives
while growing the community and keeping it healthy.