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Social Marketing Resources

Whether you are just starting out and need to learn more about social marketing or are in the midst of planning a social marketing program, you can find what you need here! Updated monthly, each section will provide both strategic and tactical advice in the form of white papers, Webinars, podcasts, demos and videos, and more.

White Papers and eBooks

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eBook: The Customer Service Manifesto
Joseph Jaffe introduces the 10 new rules of customer service and provides a great preview of his latest book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.

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Report: The State of Community Management
The State of Community Management is the groundbreaking work of The Community Roundtable that aggregates the best practices and lessons learned from their members, who have been leading the practice of community management in a variety of contexts – with B2B, B2C, marketing, support, and employee communities.

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eBook: Marketing Predictions for 2010
This 12-page eBook contains the musings from Powered, StepChange and Drillteam on what marketing can expect in the coming year.

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White Paper: The Evolution of Social Marketing
Learn how social marketing has evolved over time and gain a better understanding of the differences between social media, marketing, and networking.

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White Paper: Companies Can't Afford Not to be Social
If you are not tapping into the power of the social Web, your competitors are. Discover why not participating in social marketing could be your brand's downfall.

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White Paper: From Zero to Community
Successful online communities require the same comprehensive, well-planned approach that traditional marketing programs demand. This white paper outlines the criteria, planning best practices and strategic considerations required to build, grow and maintain a successful and healthy online community.

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White Paper: Endless Possibilities, Targeted Plan
Building a solid plan goes way beyond deciding which social media tools to implement or creating a social network page. This white paper helps put the odds in your favor for building a successful social marketing program by providing a step-by-step guide to building and implementing a social marketing program.

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White Paper: Key Considerations for Branded Online Communities
Ensure you are thoroughly thinking through all of these critical success factors and best practices for building and managing a branded online community.

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White Paper: 2008 Social Marketing ROI Report and Benchmark Guide
Next Century Media conducted a research study to determine the ROI impact of Powered communities. This report will not only convey the ROI, but highlight how branded online communities positively influence brand loyalty, consumer satisfaction, purchase consideration, and more.

Promo - State of Comm Mgmt

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