Whether you are just starting out and need to learn more about social media or are in the midst of developing your social media strategy and programs, you can find what you need here! Updated monthly, resources are grouped by social media topic and provide both strategic and tactical advice in the form of eBook, white papers, Webinars, podcasts, and more.
Letters to the C-Suite – Getting Serious About Social
Media by ExactTarget
Learn about the importance of social media marketing and how to navigate the
social media landscape from 12 of the industry's leading social media
experts.
The Customer Service Manifesto
Joseph Jaffe introduces the 10 new rules of customer service and provides a
great preview of his latest book, Flip the Funnel: How to Use Existing
Customers to Gain New Ones.
Marketing Predictions for 2010
This 12-page eBook contains the musings from Powered, StepChange and
Drillteam on what marketing can expect in the coming year.
The Evolution of Social Marketing
Learn how social marketing has evolved over time and gain a better
understanding of the differences between social media, marketing, and
networking.
Companies Can't Afford Not to be
Social
If you are not tapping into the power of the social Web, your competitors
are. Discover why not participating in social marketing could be your brand's
downfall.
From the Desk of the Interruptor: Sugar and Old
Spice
Joseph Jaffe provides a thought provoking analysis of the Old Spice
"Responses" campaign and offers 10 Implications for Brands and Marketers.
Marketing to the Masses? Here's why you
Shouldn't.
AdAge's Martin Bihl reviews Joe Jaffe's book, Flip the Funnel.
Everyone's Social (Already)
Get an in-depth look at social media marketing efforts, including pitfalls,
roadblocks, success stories, and what's next in social.
Successful Social Media Programs: Case Studies from
3 Leading Brands
Learn how these 3 companies leveraged social media to achieve their marketing
objectives.
Integrating Social Media into the Marketing
Mix
Get advice on how to effectively integrate social media into the traditional
marketing mix.
Flip the Funnel – How to Use Existing Customers to
Gain New Ones
Learn how to transform your existing customers into your best salespeople.
Marketing Predictions for 2010 – What Every Marketer
Needs to Know
Get the skinny on what marketers can expect this year with Facebook apps,
geolocation, social media marketing and more….
Influence the Influencer: Creating Brand Advocates
with Social Marketing
Featuring Jill Griffin, The Loyalty Maker, and Allen Silkin of Atkins
Nutritionals. Learn how to leverage social marketing to increase brand
loyalty and advocacy.
Jaffe
Juice
Joe Jaffe's popular blog and audio podcast, "Jaffe Juice", provides daily and
weekly commentary respectively on all things new marketing. His podcast was
voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa.
You can subscribe via iTunes.
The Real Role of Social Media
Joe Jaffe discusses social media, commitment marketing, customer service and
"Flip the Funnel" on First Interview with Paul Eggars.
Social Media: Your Questions. Our
Answers.
Joe Jaffe, Chief Interruptor of Powered, candidly provides his take on
whether social media can really help improve customer service.
Social Media Revolution
This YouTube video will definitely get you thinking about social media's
impact on how we communicate with each other. There are some absolutely
amazing stats (not to mention some sweet background music). If you haven't
seen it before, or even if you have, take the 4:22 to watch. It's worth the
time.
Quick-n-Dirty Podcast Series on
blogtalkradio
Listen in weekly as Jennifer Leggio (@mediaphyter) and Aaron Strout
(@aaronstrout) talk about: social networks, special guests, social media case
studies, new execs on the social scene and hot topics of the week.
Community Powered Podcast Series: Lee
Odden
Listen as Lee discusses the importance of having a social strategy and
engaging content to succeed.
Community Powered Podcast Series: Dave
Evans
Dave discusses marketing vs. social media.