Social Marketing Resources

eBooks

Letters to the C-Suite – Getting Serious About Social Media by ExactTarget
Learn about the importance of social media marketing and how to navigate the social media landscape from 12 of the industry's leading social media experts.

The Customer Service Manifesto
Joseph Jaffe introduces the 10 new rules of customer service and provides a great preview of his latest book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.

Marketing Predictions for 2010
This 12-page eBook contains the musings from Powered, StepChange and Drillteam on what marketing can expect in the coming year.

White Papers / Reports

The Evolution of Social Marketing
Learn how social marketing has evolved over time and gain a better understanding of the differences between social media, marketing, and networking.

Companies Can't Afford Not to be Social
If you are not tapping into the power of the social Web, your competitors are. Discover why not participating in social marketing could be your brand's downfall.

Articles

From the Desk of the Interruptor: Sugar and Old Spice
Joseph Jaffe provides a thought provoking analysis of the Old Spice "Responses" campaign and offers 10 Implications for Brands and Marketers.

Marketing to the Masses? Here's why you Shouldn't.
AdAge's Martin Bihl reviews Joe Jaffe's book, Flip the Funnel.

Everyone's Social (Already)
Get an in-depth look at social media marketing efforts, including pitfalls, roadblocks, success stories, and what's next in social.

On Demand Webinars

Successful Social Media Programs: Case Studies from 3 Leading Brands
Learn how these 3 companies leveraged social media to achieve their marketing objectives.

Integrating Social Media into the Marketing Mix
Get advice on how to effectively integrate social media into the traditional marketing mix.

Flip the Funnel – How to Use Existing Customers to Gain New Ones
Learn how to transform your existing customers into your best salespeople.

Marketing Predictions for 2010 – What Every Marketer Needs to Know
Get the skinny on what marketers can expect this year with Facebook apps, geolocation, social media marketing and more….

Influence the Influencer: Creating Brand Advocates with Social Marketing
Featuring Jill Griffin, The Loyalty Maker, and Allen Silkin of Atkins Nutritionals. Learn how to leverage social marketing to increase brand loyalty and advocacy.

Videos

Jaffe Juice
Joe Jaffe's popular blog and audio podcast, "Jaffe Juice", provides daily and weekly commentary respectively on all things new marketing. His podcast was voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa. You can subscribe via iTunes.

The Real Role of Social Media
Joe Jaffe discusses social media, commitment marketing, customer service and "Flip the Funnel" on First Interview with Paul Eggars.

Social Media: Your Questions. Our Answers.
Joe Jaffe, Chief Interruptor of Powered, candidly provides his take on whether social media can really help improve customer service.

Social Media Revolution
This YouTube video will definitely get you thinking about social media's impact on how we communicate with each other. There are some absolutely amazing stats (not to mention some sweet background music). If you haven't seen it before, or even if you have, take the 4:22 to watch. It's worth the time.

Podcasts

Quick-n-Dirty Podcast Series on blogtalkradio
Listen in weekly as Jennifer Leggio (@mediaphyter) and Aaron Strout (@aaronstrout) talk about: social networks, special guests, social media case studies, new execs on the social scene and hot topics of the week.

Community Powered Podcast Series: Lee Odden
Listen as Lee discusses the importance of having a social strategy and engaging content to succeed.

Community Powered Podcast Series: Dave Evans
Dave discusses marketing vs. social media.