Social Marketing Resources
Whether you are just starting out and need to learn more about social marketing or are in the midst of planning a social marketing program, you can find what you need here! Updated monthly, each section will provide both strategic and tactical advice in the form of white papers, Webinars, podcasts, demos and videos, and more.
White Papers and eBooks
eBook: The Customer Service Manifesto
Joseph Jaffe introduces the 10 new rules of customer service and provides a
great preview of his latest book, Flip the Funnel: How to Use Existing
Customers to Gain New Ones.
Report: The State of Community
Management
The State of Community Management is the groundbreaking work of The
Community Roundtable that aggregates the best practices and lessons learned
from their members, who have been leading the practice of community
management in a variety of contexts – with B2B, B2C, marketing, support, and
employee communities.
eBook: Marketing Predictions for
2010
This 12-page eBook contains the musings from Powered, StepChange and
Drillteam on what marketing can expect in the coming year.
White Paper: The Evolution of Social
Marketing
Learn how social marketing has evolved over time and gain a better
understanding of the differences between social media, marketing, and
networking.
White Paper: Companies Can't Afford Not to be
Social
If you are not tapping into the power of the social Web, your competitors
are. Discover why not participating in social marketing could be your brand's
downfall.
White Paper: From Zero to Community
Successful online communities require the same comprehensive, well-planned
approach that traditional marketing programs demand. This white paper
outlines the criteria, planning best practices and strategic considerations
required to build, grow and maintain a successful and healthy online
community.
White Paper: Endless Possibilities, Targeted
Plan
Building a solid plan goes way beyond deciding which social media tools to
implement or creating a social network page. This white paper helps put the
odds in your favor for building a successful social marketing program by
providing a step-by-step guide to building and implementing a social
marketing program.
White Paper: Key Considerations for Branded Online
Communities
Ensure you are thoroughly thinking through all of these critical success
factors and best practices for building and managing a branded online
community.
White Paper: 2008 Social Marketing ROI Report and
Benchmark Guide
Next Century Media conducted a research study to determine the ROI impact of
Powered communities. This report will not only convey the ROI, but highlight
how branded online communities positively influence brand loyalty, consumer
satisfaction, purchase consideration, and more.
