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Industry Articles3 Overlooked Ways to Draw Searchers
Branded Social Strategy: Easy as 3+3
The Second Truth of Advertising: Conversation Much of marketing continues to be one-way. And even in online, our taking the conversational aspect of advertising there for granted has led to losing sight of just what is possible when the people marketers want to talk to are allowed to talk back. iMedia Connection Why Online Engagement Beats TV Everywhere media professionals turn, research companies are publishing studies overstating American consumption of offline media. How long will this continue? iMedia Connection Consideration-Cycle Marketing: Your New Best Friend The majority of the advertising we're exposed to each day is a "let me tell you" proposition pushed out through a one-way channel. Savvy marketers look for consideration opportunities in the buying cycle — where opinions are actually formed and sustainable word of mouth begins. ClickZ.com The Trick to Web 2.0: Give Up Control If you're an online marketer who hasn't been locked in a dungeon for a year, you've heard the term "Web 2.0." When you heard it the first time, you were curious. When you heard it the tenth time, you suspected it was just another trendy buzzword. When you heard it the hundredth time, you wondered if it might be relevant to you. iMedia Connection 10 Reasons Brands Should Think Like Publishers Learn how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers. iMedia Connection The Passive Mass Audience Has Left the Building The mass audience may well have left the building, but they've reappeared on the social networks that connect them to a global community that behaves like a collection of local groups. Make it easy to spread the word. ClickZ.com Online social networks will continue to grab the attention of Web users and the advertisers who want to reach them in 2008, but some software developers who help make the networks popular say they're missing out on the spoils. Business Week IBM Consumer Study: Internet Rivals TV as Primary Media Source Audiences have more control and are increasingly savvier about filtering marketing messages. These changes have serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies, according to a new IBM survey of consumer digital media and entertainment habits, reports MarketingCharts. MarketingVox.com New NetRatings Metrics: A Work in Progress Nielsen/NetRatings believes its new "total minutes" and "total sessions" metrics provide a more reliable and fair gauge of user engagement across Web sites. Some think the measurement firm ought to go back to the drawing board, but even NetRatings recognizes the new metrics are works in progress. ClickZ.com How to Really Measure Engagement At a recent ad:tech conference, Hunter Hastings, CEO and Co-Founder of The EMM Group, gave a show-stopping keynote presentation defining the metrics, technology and business processes behind the hotly debated concept of consumer "engagement." iMedia Connection Yahoo and comScore: Online 'Pre-Shoppers' Spend More In-Store Exposure to online advertising is changing the way consumers shop, according to new research from Yahoo and comScore that examines the impact of search and display advertising on in-store sales for five major retailers, MarketingCharts reports. MarketingVOX.com Consumer Electronics Sales Start Online Online research helps sales. And competitors. Consumers who search online for televisions and digital cameras spend 10% more when making their in-store purchases compared with those who did not use a search engine, according to a Yahoo/ChannelForce survey. eMarketer.com Although convergence is on the horizon, it hasn't arrived yet and no one is certain what will happen when it does. One thing is certain, however: The Internet is now indispensable both for consumers and the CE industry. eMarketer.com |
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Without a doubt, search is the centerpiece of marketing on the web. Over 90 percent of internet users regularly use the top-five search engines — accounting for what's been estimated as an average of some 6.2 billion searches per month — to find products, services and information. The Internet Advertising Bureau states it's the single largest category of online marketing spend. Everybody's using it and everybody's doing it. So is your search engine marketing strategy reaching its maximum potential to get more consumers to flock to your brand? iMedia Connection
Here's a simple plan for creating a unique brand experience with social networks, created by Powered Inc.'s account management VP.
Socialize: