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Webcasts

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Social Capabilities on the Web

Need a clearer understanding of the most-used social capabilities on the Web? Ever wonder what a tag cloud or RSS feed is and how it works? Join Jeff Petry, Sr. Director of Marketing with Powered, as he provides a 25-minute overview of the various social capabilities being used on the Web today to help marketer's drive traffic, engage consumers and foster online communities.

The Secrets to Social Marketing Success

Many brands are tapping into the social space to try to build online communities, differentiate their brand and build stronger relationships with key customers. But many of these programs are failing to deliver on these objectives. Listen to Dave Evans, Strategic Partner-Social Media with FG SQUARED and Mark Drosos, Chief Revenue Officer with Powered, as they unveil the secrets to social marketing success in this on demand Webcast and learn how to avoid the most common mistakes and the top five strategic considerations to plan around when formulating a social program.

Getting Into the Game: Defining the Social Marketing Landscape

Patti Freeman Evans of Jupiter Research and Jeff Petry of Powered define the landscape of social marketing and demonstrate Powered's latest social commerce platform, Panorama.

Helping Buyers Cross the Consideration Chasm

Everyone — consumer or business — goes through a fundamental buying process when making a purchase decision. Most marketing organizations focus their efforts on the awareness and purchase phases of this cycle, leaving a wide chasm during the Consideration phase. Watch this webcast to learn how to bridge this chasm, influence consumer purchases and build preference for your brand with online consumer education.

Engagement Marketing: If You Think You Know It, Think Again

Engagement marketing is here and it's here to stay. Consumer behaviors and media consumption habits have shifted so dramatically that marketers are struggling to catch up and get ahead. Listen to this informative discussion between Jim Nail and Bob DeSena as they provide guidance on how to get consumers involved with your marketing, ways to measure engagement and finding your ideal customers.

Subscriber's Choice Webcast: A Detailed Look at 2007 ROI Benchmarks

We've conducted our second annual ROI report and benchmark study. This webinar gives a preview of the latest benchmarks for a Powered program and provides you with the tools necessary to build an ROI model for your organization around social commerce. Walk through real-life scenarios and learn how to build the case for a social commerce site for your organization.

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