http://www.powered.comThe latest news and announcements from the Powered.com.jRSSGenerator by Henrique A. 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Should you have any issues accessing these resources, please contact Beth Lopez via email at beth_lopez@powered.com.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/07091209e6/p/courseId/2904/courseSessionId/2001/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2001http://www.powered.com/webinars/viewWebinar/p/courseId/2910/Download_Presentatio.htm?courseSessionId=2003&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Thank you for your interest in viewing this Webinar. You can access the archived Webinar and download the panelist presentations by clicking on the links provided below. 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Should you have any issues accessing these resources, please contact Beth Lopez via email at beth_lopez@powered.com.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/50a1db9866/p/courseId/2914/courseSessionId/2005/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2005http://www.powered.com/podcasts/viewPodcast/p/courseId/2221/Community_Powered_Podcast_Patricia_Martin.htm?courseSessionId=2021&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Patricia Martin is CEO and founder of LitLamp Communications and specializes in tuning into "social tremors" before they become trends to help clients win hearts and change minds. You may also know Patricia for her top-selling book, Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business. In her spare time, she also writes for Ad Age and the Huffington Post. Susan Bratton and Patricia talk about what companies need to do to succeed in the world of online communities, Tony Hsieh of Zappos and his focus on "creating happiness" and which areas of social media are turning her on. </p> <!-- start of impressions --> <div style="display:none"> <img src="/is/99fd7315b9/p/courseId/2221/courseSessionId/2021/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2021http://www.powered.com/podcasts/viewPodcast/p/courseId/2224/Community_Powered_Podcast_CC_Chapman.htm?courseSessionId=2008&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: During his conversation with Susan, C.C. says that the "bright shiny object" he is most excited about right now is RFID technology incorporated in things like POKEN (he demonstrated this for Susan). CC also shares some tips from his latest Facebook Fanpage white paper (think blueprint for brands to create a social presence on this uber-social network) including, the importance of creating engaging content for their fans.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/86f43e00d5/p/courseId/2224/courseSessionId/2008/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2008http://www.powered.com/podcasts/viewPodcast/p/courseId/1803/Community_Powered_Podcast_Cathy_Brooks.htm?courseSessionId=2009&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Cathy has spent more than two decades working in and around media and communications beginning in 1982 with a job ripping wire copy at the largest all news radio station in Philadelphia, PA. Cathy's experience as a Journalist encompasses reporting, writing, editing, broadcast management, and most recently media training and strategy development. She also writes/broadcasts at the Other Than That blog. During her conversation with Susan, Cathy touches on the point that "social media is only as social as the people who are in it. And so, that means you actually need to see people in carbon-based life form." Cathy also notes the importance of "quality" in terms of "quantity" in terms of those that engage with you and/or read your blogs or Twitter stream.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/1498fbde50/p/courseId/1803/courseSessionId/2009/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2009http://www.powered.com/podcasts/viewPodcast/p/courseId/2238/Community_Powered_Podcast_Dave_Evans.htm?courseSessionId=2011&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Dave shares some pearls of wisdom from his book which he specifies is a book about marketing vs. social media. Dave's point about the importance of developing a culture of operations rather than a culture of marketing within your organization meaning don't just silo your social experiences.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/bd1d77a522/p/courseId/2238/courseSessionId/2011/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2011http://www.powered.com/podcasts/viewPodcast/p/courseId/2242/Community_Powered_Podcast_Rohit_Bhargava.htm?courseSessionId=2019&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Rohit is a founding member of the pioneering 360 Digital Influence team and author of the award winning new marketing book, Personality Not Included. He also writes the Influential Marketing blog, one of the 50 most popular marketing blogs in the world. During his conversation with Susan, Rohit advises that brands looking to get started with social might want to take a look internally to see if there are existing employees/stakeholders that are already engaging in Twitter, blogging, etc. vs. just handing it off to PR. Rohit also tackles the common question of "what if someone says something negative about our company?" Oh yeah, Rohit is looking for new podcasts to help him "learn" during his soon-to-be expanded "drive time."</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/ffa0fff905/p/courseId/2242/courseSessionId/2019/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2019http://www.powered.com/podcasts/viewPodcast/p/courseId/2240/Community_Powered_Podcast_Tara_Hunt.htm?courseSessionId=2020&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: During her conversation with Susan, Tara talks about how powerful online communities can be for companies, her love for FourSquare (formerly Dodgeball) and her thoughts of the difference between working at a large corporation (Intuit) vs. going the smaller, startup route.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/124e2b7c3f/p/courseId/2240/courseSessionId/2020/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2020http://www.powered.com/webinars/viewWebinar/p/courseId/2906/Download_Presentatio.htm?courseSessionId=2002&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Thank you for your interest in viewing this Webinar. You can access the archived Webinar and download the panelist presentations by clicking on the links provided below. Should you have any issues accessing these resources, please contact Beth Lopez via email at beth_lopez@powered.com.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/6adfaf2f6d/p/courseId/2906/courseSessionId/2002/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2002http://www.powered.com/webinars/viewWebinar/p/courseId/2912/Download_Presentatio.htm?courseSessionId=2004&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Thank you for your interest in viewing this Webinar. You can access the archived Webinar and download the panelist presentations by clicking on the links provided below. Should you have any issues accessing these resources, please contact Beth Lopez via email at beth_lopez@powered.com.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/f03c885716/p/courseId/2912/courseSessionId/2004/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2004http://www.powered.com/webinars/viewWebinar/p/courseId/2916/Download_Presentatio.htm?courseSessionId=2006&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Thank you for your interest in viewing this Webinar. You can access the archived Webinar and download the panelist presentations by clicking on the links provided below. Should you have any issues accessing these resources, please contact Beth Lopez via email at beth_lopez@powered.com.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/282ad72705/p/courseId/2916/courseSessionId/2006/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2006http://www.powered.com/podcasts/viewPodcast/p/courseId/2222/Community_Powered_Podcast_Angela_Benton.htm?courseSessionId=2007&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Angela talks about companies that are doing a good job in the world of "social" like Kodak and personal brands like Diddy. Angela is also a big believer in the value of embracing those beyond just the influencers.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/8fd849b6bd/p/courseId/2222/courseSessionId/2007/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2007http://www.powered.com/podcasts/viewPodcast/p/courseId/2226/Community_Powered_Podcast_Henry_Jenkins.htm?courseSessionId=2014&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Jenkins gives his advice on "courting" community vs. "creating" community. Jenkins says that this starts by studying and connecting to existing communities vs. necessarily always building from scratch (hint: he is bullish on a Krispy Creme enthusiast). Henry also thinks that looking for folks with common interests by using existing tools like podcasts and Google make sense. Simultaneously, you should be thinking about what you have to offer consumers. Oh yeah, he is also a big fan of blogging.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/f9f5397b87/p/courseId/2226/courseSessionId/2014/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2014http://www.powered.com/podcasts/viewPodcast/p/courseId/2246/Loyalty_Marketing_Me.htm?courseSessionId=2015&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: This podcast kicks off the bi-weekly series of podcasts that Aaron Strout is doing with author and loyalty marketing expert, Jill Griffin. During these brief 5 to 8 minute podcasts, the discussion will be centered on the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small companies deepen their relationships with new and existing customers. In this episode, Jill answers the specific question, "How and why the Internet has unleashed intense buying scrutiny unlike anything most firms have ever experienced. And more importantly, is there anything the world of "social" can do to help?"</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/bdfa909ae7/p/courseId/2246/courseSessionId/2015/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2015http://www.powered.com/podcasts/viewPodcast/p/courseId/2248/Loyalty_Marketing_Me.htm?courseSessionId=2016&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: This is the second episode in the bi-weekly series of podcasts that Aaron Strout is conducting with author and loyalty marketing expert, Jill Griffin. During these brief 5 to 8 minute podcasts, the discussion will focus on the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small companies deepen their relationships with new and existing customers. In this episode, Jill answers the specific question: Businesses need to start paying closer attention to Gen Y and the fact that they have different needs than those of Baby Boomers and Gen X-ers. Can you talk a little about creating customer loyalty among this age group? In particular, what can companies do to help deepen ties with these natural born "Googlers?"</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/eb21cd2c7e/p/courseId/2248/courseSessionId/2016/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2016http://www.powered.com/podcasts/viewPodcast/p/courseId/2228/Community_Powered_Podcast_Lee_Odden.htm?courseSessionId=2017&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Lee talks about the importance of companies starting with a strategy, avoiding a "siloed" approach and focusing on measurement and objectives when getting started with social. Lee also talks why he is bullish on "listening" and why he is excited about the integration of social and Web analytics (think WebTrends meets Radian6). As a side note, Lee shared his passion for content and how it can drive deep customer engagement.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/e125d95a9e/p/courseId/2228/courseSessionId/2017/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2017http://www.powered.com/podcasts/viewPodcast/p/courseId/2244/Community_Powered_Podcast_Peter_Fasano.htm?courseSessionId=2018&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Peter Fasano is a global interactive marketing team member and social media marketing manager at The Coca Cola Company. Peter is also the principal of mass+logic, a consultancy focused on digital marketing and social computing. If that wasn't enough to keep Peter busy, he is also co-founder and partnership director of Social Media Club Atlanta. During his conversation with Susan, Peter talks about the importance of brands not being afraid to make mistakes in social media. He also provides some background behind the evolution of Coke's Facebook Fanpage (an organic process) and shares some of the things he is thinking about (hint: portability and vendor management relationship).</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/fca562a91c/p/courseId/2244/courseSessionId/2018/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2018http://www.powered.com/podcasts/viewPodcast/p/courseId/2211/Community_Powered_Podcast_Chris_Brogan.htm?courseSessionId=2010&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Chris weighs in about location-based platforms like Brightkite that are finally starting to deliver value beyond the Starbucks coupons offered on your cell phone as you walk by a local franchise. Chris also reinforces the importance of cafe-shaped conversations or the humanizing of certain brands by allowing brand ambassadors to have real conversations with customers in places like Twitter. When it comes to community building, Chris recommends things like: listening first, being helpful and not being afraid to make mistakes.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/3b8e1e0c2e/p/courseId/2211/courseSessionId/2010/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2010http://www.powered.com/podcasts/viewPodcast/p/courseId/2213/Community_Powered_Podcast_Dave_Taylor.htm?courseSessionId=2012&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Listen in as Dave gives advice on how brands should think about engaging with their customers in the communisphere. Dave also provides great insights on the importance of engaging with social (think Twitter and blog comments) as part of a company's marketing efforts.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/040820174b/p/courseId/2213/courseSessionId/2012/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2012http://www.powered.com/podcasts/viewPodcast/p/courseId/2215/Community_Powered_Podcast_Guy_Kawasaki.htm?courseSessionId=2013&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Listen in as Guy talks about his love for Zappos CEO, Tony Hsieh's excellent Twitter skills, his regular tormenting of Comcast (out of respect of course), and why big brands shouldn't sweat it when their followers tweet them negative comments. By the way, for anyone wondering what Guy's news was, he announced my.alltop.com this weekend at SXSW.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/70f384df64/p/courseId/2215/courseSessionId/2013/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2013http://www.powered.com/download/p/courseId/2431/White_Paper_The_Evolution_of_Social_Marketing.htm?courseSessionId=2202&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Until now, businesses were limited to mass communications vehicles which made it difficult to participate in these interactions. Now social marketing makes it possible for companies to take part in the conversation. Learn how marketing has evolved from a one-way medium into a two-way conversation with the proliferation of the Internet.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/d1baeca401/p/courseId/2431/courseSessionId/2202/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2202http://www.powered.com/download/p/courseId/2441/White_Paper_Key_Cons.htm?courseSessionId=2203&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Whether you are starting to gather project requirements, drafting an RFI/RFP or evaluating community providers, this white paper will help ensure you are thoroughly thinking through all of the critical success factors for building and managing a branded online community.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/450ed403f8/p/courseId/2441/courseSessionId/2203/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2203http://www.powered.com/download/p/courseId/2429/White_Paper_Companie.htm?courseSessionId=2204&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Social marketing is not merely relevant for most organizations; it is imperative to remaining competitive in most industries. Paper 2 in the Powered White Paper Series provides compelling reasons for organizations to embrace social marketing and jump into the conversation.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/93cb44dcd8/p/courseId/2429/courseSessionId/2204/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2204http://www.powered.com/download/p/courseId/2443/White_Paper_2008_Soc.htm?courseSessionId=2205&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: The 2008 Social Marketing ROI Report will show how online communities can have a real impact on marketing and business objectives.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/aa9626c547/p/courseId/2443/courseSessionId/2205/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_2205http://www.powered.com/webinars/viewWebinar/p/courseId/6000/From_Zero_to_Communi.htm?courseSessionId=3500&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: A community is only a community if there are members, and growing community membership should be done deliberately, not left to chance.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/7a81be87dd/p/courseId/6000/courseSessionId/3500/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_3500http://www.powered.com/webinars/viewWebinar/p/courseId/7800/Download_the_Present.htm?courseSessionId=4701&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Jill Griffin of Loyalty Solutions and Allen Silkin of Atkins Nutritionals share best practices and examples of how to create loyal brand advocates through social marketing programs and campaigns.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/fb25757f44/p/courseId/7800/courseSessionId/4701/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_4701http://www.powered.com/download/p/courseId/10300/Download_Joe_Jaffe_s.htm?courseSessionId=5500&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Be one of the first 50 to register and receive a complimentary copy of Joe's book. </p> <!-- start of impressions --> <div style="display:none"> <img src="/is/9dd35744a7/p/courseId/10300/courseSessionId/5500/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_5500http://www.powered.com/articles/viewArticle/p/courseId/10802/StepChange_Group_Nam.htm?courseSessionId=5904&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Press Release: StepChange Group Names Christopher Mike as Vice President, Strategic Accounts</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/817976c3b0/p/courseId/10802/courseSessionId/5904/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_5904http://www.powered.com/webinars/viewWebinar/p/courseId/10703/Download_Presentatio.htm?courseSessionId=5801&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Learn how to transform your customers into your best salespeople.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/1dd98a25ab/p/courseId/10703/courseSessionId/5801/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_5801http://www.powered.com/webinars/viewWebinar/p/courseId/7300/Influence_the_Influe.htm?courseSessionId=4500&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Learn how to leverage social marketing to build brand loyalty and create advocates.</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/3ed9e2cc89/p/courseId/7300/courseSessionId/4500/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_4500http://www.powered.com/articles/viewArticle/p/courseId/9526/Inbound_Marketing_Summit_Boston.htm?courseSessionId=5311&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Event Listing: Inbound Marketing Summit Boston</p> <!-- start of impressions --> <div style="display:none"> <img src="/is/8a977632cf/p/courseId/9526/courseSessionId/5311/eventType/RIV/puid/999999b/i.gif" height="1" width="1" alt=""/> </div> <!-- end of impressions --> CourseSession_5311http://www.powered.com/articles/viewArticle/p/courseId/9512/Content_Use_It_or_Lo.htm?courseSessionId=5306&uid=5R%2B0_NzoA_cE53AUr7%2BN7Q--&evt=RSC<p>Course Description: Event Listing: Content Use It or Lose It</p> <!-- start of impressions --> <div style="display:none"> <img 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