Company

Our History

Powered was founded in 1999 with the goal of using social interaction and content marketing as a new strategy for online marketing. As social media has become a pervasive (and persuasive) force in many people's lives and an increasingly effective and powerful means for engaging consumers, brands struggle to leverage social media to deliver real business results. To help brands realize the potential of social media programs, Powered acquired industry leaders crayon, Drillteam and StepChange Group in January of 2010 to form the first dedicated, social media agency with scale. Powered and its new subsidiaries have a shared vision that social media initiatives should and can drive tangible business results. Leveraging tools and tactics such as Facebook, Twitter, blogger outreach, events, communities and mobile applications, Powered can help marketers navigate the entire social media spectrum.

Until now, brands had to assemble a collection of providers to fulfill their diverse social media needs. This resulted in brands piecing together tools and tactics without guidance on how to integrate and leverage these efforts. As brands continue to evolve their approach to social media from tactical implementations to integrated strategies, they will want to partner with a single source for strategy, expert execution, and technology to meet their business objectives. Powered and its subsidiaries meet these needs by providing complete end-to-end services and technologies to help marketers engage their customers and prospects in ongoing conversations across all social touch points.

Our client roster now includes over 60 global brands, including Sony, Toyota, Travelocity, Southwest Airlines, Target, Kraft, Nestle, Atkins, Kodak and HP. Marketers who engage with Powered will be able to integrate all their social media initiatives, leverage best practices from leading social media practitioners, streamline vendor management, and lower overhead costs.

Our Culture

With offices in Austin, Portland and New York, Powered's culture is brimming with energy, passion, and commitment and is paired with a casual working environment that offers flexibility, the freedom to be proactive, and camaraderie with other employees who share your enthusiasm. The employees have created an environment that fosters working together, growing their careers and the business, and making a difference in the marketplace.

We believe that everyone's contributions are important and encourage our employees to manifest their entrepreneurial spirit in all that they do. Honesty, integrity, determination, accountability, and trust are all characteristics Powered looks for in our employees. Our managers have an open-door policy and we encourage our employees to maintain a balance between their work and personal life. At Powered, you will discover more choices, more challenges, more opportunities, and more rewards for your hard work and contributions.