Social Marketing Resources
Whether you are just starting out and need to learn more about social media or are in the midst of developing your social media strategy and programs, you can find what you need here! Updated monthly, resources are grouped by social media topic and provide both strategic and tactical advice in the form of eBook, white papers, Webinars, podcasts, and more.
Articles
Content Marketing: Definitions of Curation and
Context
Industry thought leaders, including Valeria Maltoni, provide their take on
defining content curation and where it fits within the online marketing mix.
Kodak – Why Content Strategy is Key to
Marketing
Tom Hoehn and Joe Pulizzi discuss the creation and distribution of valuable,
relevant, and compelling content as a core part of marketing and Kodak's
content strategy.
On Demand Webinars
Content Marketing – Strategies and Techniques to Get
Started
Learn from three content and community experts as they discuss how to
bootstrap your online community with professional content, the best
practices, and case studies of companies that are seeing measurable results;
and the types of content that span the brand content continuum.
Marketing Predictions for 2010 – What Every Marketer
Needs to Know
Get the skinny on what marketers can expect this year with Facebook apps,
geolocation, social media marketing and more….
Podcasts
Quick-n-Dirty Podcast Series on
blogtalkradio
Listen in weekly as Jennifer Leggio (@mediaphyter) and Aaron Strout
(@aaronstrout) talk about: social networks, special guests, social media case
studies, new execs on the social scene and hot topics of the week.
Community Powered Podcast Series: C.C.
Chapman
CC Chapman discusses the importance of creating engaging content for Facebook
fan pages.
