Social Marketing Resources
Whether you are just starting out and need to learn more about social media or are in the midst of developing your social media strategy and programs, you can find what you need here! Updated monthly, resources are grouped by social media topic and provide both strategic and tactical advice in the form of eBook, white papers, Webinars, podcasts, and more.
White Papers / Reports
The 8 Success Criteria for Facebook
Marketing
Altimeter Group research reveals brands lack maturity around leveraging
social features.
Articles
A Roadmap for Socially Conscious
Brands
Learn how brands and consumers can make value-based connections online.
How Contests Can Create Long-Term Engagement with
Users on Facebook
Kevin Tate details the types of contests on Facebook he has seen work, and
not work.
'I Hate My Room,' The Traveler Tweeted. Ka-Boom! An
Upgrade!
How Twitter and Facebook can get you better service at hotels – WSJ.com
Fueling the Momentum of Your Facebook Fan
Page
Not every company has unlocked the code to success on Facebook, but those
that follow these four critical steps are more likely to reap rewards.
Why the C-Suite Should be Thinking About
Twitter
Companies who don't have at least some executive champions who are engaging
with their employees, customers, and the media via Facebook, Twitter, or
YouTube are going to go the way of the dinosaur.
On Demand Webinars
Successful Social Media Programs: Case Studies from
3 Leading Brands
Learn how these 3 companies leveraged social media to achieve their marketing
objectives.
Social Media Help Desk – The Do's and Don'ts of
Facebook
Learn how to establish a solid foothold on Facebook to extend your brand,
engage fans and activate loyal customers.
Marketing Predictions for 2010 – What Every Marketer
Needs to Know
Get the skinny on what marketers can expect this year with Facebook apps,
geolocation, social media marketing and more….
From Zero to Community – Practical Advice for
Growing and Nurturing an Online Community
A community is only a community if there are members, and growing community
membership should be done deliberately, not left to chance. Learn the tips
and best practices that help drive ongoing, active engagement within an
online community.
Podcasts
Quick-n-Dirty Podcast Series on
blogtalkradio
Listen in weekly as Jennifer Leggio (@mediaphyter) and Aaron Strout
(@aaronstrout) talk about: social networks, special guests, social media case
studies, new execs on the social scene and hot topics of the week.
Community Powered Podcast Series: Chris
Brogan
Chris Brogan discusses location-based platforms, Twitter and community
building.
Community Powered Podcast Series: Guy
Kawasaki
Guy Kawasaki talks about negative comments on Twitter and why brands
shouldn't sweat it.
