Our Approach

The health and success of online communities is typically measured by hits, clicks, and engagement events such as comments, ratings, views, etc. While these metrics can provide some insight into the activity of community members, this tactical approach makes it extremely difficult to link member activity to the desired business outcomes.

Powered's approach to measuring online communities is laser focused on measuring the impact of the community on the ongoing consumer buying cycle. We collect, analyze, & make recommendations based on three types of data - web analytics, primary research, & qualitative feedback – to provide deep insight into the purchase behavior, attitudes, needs, & preferences of your target audience and the effectiveness of the community in driving purchase transactions. By mapping these metrics to the consumer buying cycle, we can determine the impact your program has on key marketing objectives such as brand awareness and engagement, purchase consideration, loyalty, and advocacy.

Sample KPI's

Powered communities accelerate purchase consideration as well as driving ongoing engagement throughout the customer buying cycle. Ability to access both behavioral and attitudinal measures ensures return on objective and returns on investment are maximized.

Sample Program Optimization Metrics

Program optimization metrics are monitored by Powered program managers daily and inform analysis & recommendations for quarterly program reviews. Our stewardship of client programs ensures that your resources can be spent on the most important community activity – your participation in dialog with your prospects and customers.