Our Content Formats

When it comes to content, there is no one silver bullet. Different topics and learning styles call for different approaches, and to that end, Powered offers a selection of content formats to help fulfill users' knowledge needs.

This collection of standardized content formats provides a cost-effective toolset to facilitate the creation of the kind of robust content library that's necessary to support an extended social marketing program, while still offering the flexibility to deliver a range of learning experiences.

Each content format is designed to be customized and integrated naturally into the social marketing program, and in the event that none of our standardize formats match the needs of a specific content piece, we will work with you to create the perfect custom content format.

Workshops

Powered workshops are designed with larger and/or more complicated topics in mind, and offer an in-depth learning experience, complete with long-form content and interactive quizzes and assignments. Because they drive extended engagement, workshops also prove fertile ground for extended data collection, as demonstrated by high survey response rates.

Powered workshops cover a variety of topics, including:

• Introduction to Portrait Photography
• Linux 101
• Introduction to Adobe® InDesign® CS4
• How to Build Your First Web Site
• Online Marketing Trends and Your Small Business

Tutorials

Powered tutorials harness rich media to deliver highly engaging, interactive learning experiences geared toward shorter form content. By utilizing photography and illustration, tutorials offer a robust experience that drives information retention.

Powered tutorials cover a variety of topics, including:

• Create Your Own Natural Light Studio
• The Benefits of Refresh Rates
• Tips for Better Digital Photo Composition 101

Videos

Powered videos present information in a highly visual, engaging manner that allows for talent-guided walkthroughs, the use of real-world settings, 3-D models and animations, and the demonstration of on-screen activities.

Powered videos cover a variety of topics, including:

• Four Benefits of Blu-ray Disc™ Technology
• Selecting a Computer That Fits Your Lifestyle
• Four Things You Should Know About HDTV
• Microsoft® Word® 2007: Take a Tour of the Ribbon

Custom Interactive

In addition to our standardized content formats, Powered also has the capability to develop fully customized, interactive learning experiences. When creating these custom pieces, we bring all of our education-based, marketing objective-driven methodology to bear to ensure they deliver an experience that drives similar results as our existing content formats.

Powered custom interactive pieces cover a variety of topics, including:

• Atkins BMI Calculator
• Building a Mobile Office

Articles

Powered articles are ideal for shorter-form information that doesn't necessitate an in-depth workshop and may not benefit from the full interactive treatment. Articles prove well-suited for technical and product support-oriented content, and offer the flexibility to be downloaded as PDF files so site visitors can save them and refer to them offline.

Powered articles cover a variety of topics, including:

• Choose the right gear for your college-bound student
• Laptop PCs: basic troubleshooting and repair
• The Photo Four: The Fundamentals of Photography
• Expand Your HD World Beyond HDTV

Podcasts

Podcasts are downloadable digital audio files intended for playback on portable media players and personal computers. Once downloaded, the listener can play the content whenever and wherever they want.

Powered podcasts cover a variety of topics, including:

• Creating Your First Web Site
• Get Organized
• Servers and Storage