Our Approach

Design and implementation at Powered begins with translating the objectives of the community into a design concept that best integrates content and conversations. What's critical to our clients and the performance of their programs is the underlying Powered social marketing platform that our design team leverages into every concept.

Powered communities are built on:

• A foundation of robust content marketing capabilities
• Segment-based product merchandising
• A comprehensive suite of community cultivation tools
• An unprecedented measurement engine

These communities offer innovative design supported by a powerful backend software solution that we've spent the past 10 years perfecting.

Discovery
In the discovery phase we immerse ourselves in your brand's online identity. We examine the personality and tone of your Web site, your social media activities, and any online initiative intended to drive similar objectives as the community we are building for you.

Concept
Concepting is a cross-functional activity at Powered that involves program strategy, content, design, and believe it or not, analytics. We establish the community identity that best suits your brand leading with how to engage the critical masses at the deepest level.

Design
We're not just a pretty face. Our design process includes hundreds of decisions relative to usability, information architecture, platform feature, and communications choices based on key conversions required to drive business outcomes. However, each community design amplifies your brand's personality and integrates seamlessly with your brand Web site. See our work.

Implementation
Once we have an approved design, our development team starts building out your custom community codebase on our platform. Given the content-rich nature of branded communities, this effort includes the development of hundreds of pages for hosting videos, interactive tutorials, workshops, forums, and user-generated content. In addition, it includes the integration of merchandising, community e-mails, back-end reporting, and surveys. All you have to do is approve the site.

Optimization
Like all disciplines at Powered, the design and implementation team at Powered shares accountability for ongoing maintenance and optimization. As new features become available, client needs evolve and insights are derived from the community post launch; we proactively think through future phases of your community.