Driving Measurable Bottom Line Results through Online Engagement

HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services, and IT infrastructure. HP applies new thinking and ideas to create more simple, valuable, and trusted experiences with technology, continuously improving the way their customers live and work. In a highly competitive market, HP needed a way to engage their customers to help build brand loyalty and keep them coming back to HP for all of their personal computing and business needs.

Powered worked with HP to develop the Learning Center – an online learning community that includes a mix of education-based content ranging from courses and articles to video and interactive tutorials, and social tools that enable members to interact with the HP brand and with each other. Educational topics range from how to make digital scrapbooks to helping small-and-medium business owners understand how to evaluate, purchase, and utilize technology for their businesses. Tools such as ratings and reviews, polls, message boards, surveys, quizzes, and assignments enable engagement among community members and keep them coming back.

In the eight years this program has been online; HP has built a community of over 1 million members and continues to build brand loyalty, engagement, and customer satisfaction as over 27% of community members that joined in 2005 or earlier are still participating in the community today. And, with Powered's measurement and analytics capabilities, HP can use insights from the Learning center to further impact their marketing objectives across the board.