Creating New Revenue Streams for Online Publishers

iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features. iVillage Inc. (NASDAQ: IVIL) was established in 1995 and is headquartered in New York City. On May 15, 2006, iVillage Inc. was acquired by NBC Universal, Inc. iVillage was looking for a way to provide a valued service to their community, while at the same time allowing advertisers to educate potential buyers about their products in a manner that was beneficial to the consumer. Powered collaborated with iVillage ad sales to bundle our educational content with a display ad and email package, creating a new advertising product for iVillage.

The iVillage iLearn Community offered users free education-based content on topics that appeal to the women demographic, such as digital photography, scrapbooking, and keeping your kids safe on the Internet. Powered developed the content and utilized our Social Marketing Platform to build and manage the community and provided measurement and analytics services to deliver deep consumer insight into user behaviors, satisfaction and purchase intent for iVillage.

Within 3 months, the site attracted nearly 100,000 visitors and more than 15% purchased a product as a result of the experience. Insights into purchase intent and satisfaction rates showed that nearly 33% of members stated the experience increased their likelihood to purchase and 91% stated they would recommend the program to a friend.