Kodak is the First to Use Powered's Project Center and Facebook Connect Implementations

The foremost imaging innovator, Kodak's brand is centered on enriching people's lives through the power of pictures and printing. Kodak wanted a way to build on this brand awareness to increase brand loyalty, advocacy and revenues within the digital scrapbooking/crafts and home printing audience segments. Kodak teamed up with Powered to create the Kodak Tips and Projects Exchange, an online community that enables photo enthusiasts to connect with creative and crafty people, share their projects, and learn tips and techniques to help express their photo creativity to the fullest.

Built on Powered's Social Marketing Platform, the Tips and Project Exchange is the first community to implement the Project Center and Facebook Connect implementations. Powered's Project Center provides a structured way for community members to create and submit "do it yourself projects", as well as browse, filter and sort others' projects. Community members upload their own projects, with instructions, and templates that allow fellow members to try the projects themselves. Members can also rate and comment on projects, creating a fully formed sharing and feedback forum for brand enthusiasts.

Powered's Facebook Connect integration allows Kodak Tips and Projects Exchange members to more easily share projects, extend invitations and provide activity updates to existing Facebook friends. This helps spread awareness outside the community walls among new and existing members.

Other community features include professional content centered on photography and scrapbooking, contextual merchandising of Kodak products to help drive revenue, integration of Kodak's social media programs on Twitter, Facebook and YouTube, discussion forums that allow community members and Kodak professionals to share photography and scrapbooking tips and other relevant information freely with each other; and, an active Kodak presence in the community to answer questions, post new information and participate in discussions. Polls and surveys are also implemented to ensure the community is meeting the needs of the members.

With the launch of this unique community, Kodak continues to expand the ways images touch people's daily lives.