• What is it
• Why it matters
  • Industry Stats
  • What Consumers Want
  • Customer Quotes
• Measurable ROI
  • Loyalty
  • Brand Awareness
  • Conversion
  • Engagement
  • Gratitude Effect

Brand Awareness & Social Commerce

While broad-based marketing campaigns measure their effectiveness in terms of exposure and ability to create brand awareness, Powered's social commerce programs go beyond brand awareness to brand preference. Consumers choose to engage with your brand and will likely participate more than once. In addition, they're likely to tell their friends about the experience as well.

From the Next Century Media study (download the full report here), consumers who take part in these social commerce programs are:
97% likely to tell friends about their experience
95% likely to participate in the experience again
94% satisfied with the overall social commerce experience

When combined with the other benefits of these programs — brand loyalty, conversion to sale, engagement — these programs simply offer results that can't be found in other marketing programs — online or offline.

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Downloads

Brands everywhere are adding social strategies to their marketing mix, but many are wrestling with this new landscape. Watch a Virtual Briefing on Powered's Panorama to learn more >

Do your marketing programs achieve a 63:1 ROI? Download the Next Century Media 2007 Benchmark Report to find out how >