• What is it
• Why it matters
  • Industry Stats
  • What Consumers Want
  • Customer Quotes
• Measurable ROI
  • Loyalty
  • Brand Awareness
  • Conversion
  • Engagement
  • Gratitude Effect

Conversion & Social Commerce

Only a few marketing programs can show results that link directly to the sales of a brand's products. Powered's social commerce programs are one of them. Because of the quality of engagement with the consumer and the "gratitude effect," consumers have a much higher propensity to purchase your products as a result.

Of the nearly 200,000 consumers studied by Next Century Media, a remarkable 20% said they purchased the brand's products as a result of their social commerce experience. What's more, the ratio from product sales to dollars invested in the program was 63:1.

These programs also outpace other marketing efforts in terms of a consumer's willingness to buy your brand. Consumers are 30 times more likely to buy your products compared to media advertising and 6 times more likely to buy your products compared to direct marketing.

Download the Next Century Media Report here >

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Downloads

Brands everywhere are adding social strategies to their marketing mix, but many are wrestling with this new landscape. Watch a Virtual Briefing on Powered's Panorama to learn more >

Do your marketing programs achieve a 63:1 ROI? Download the Next Century Media 2007 Benchmark Report to find out how >