• What is it
• Why it matters
  • Industry Stats
  • What Consumers Want
  • Customer Quotes
• Measurable ROI
  • Loyalty
  • Brand Awareness
  • Conversion
  • Engagement
  • Gratitude Effect

Engagement

Brands spend billions of dollars every year hoping to engage consumers for a few seconds of their attention. Large amounts of media buys are wasted because it doesn't reach the entire target audience, or the message isn't compelling enough to stand out from all the other advertising noise, or both. The old adage, "I know half my advertising is wasted, I just don't know which half," is truer today than ever before.

Social commerce programs avoid the traditional marketing pitfalls for several reasons. First, consumers choose to be involved. Capturing their attention is a non-factor because they've said, "I want to do this." Second, because they're deeply engaged with the experience provided by the brand, they stay involved much longer and are more likely to come back frequently.

Powered consumers spend an average of 45 minutes with the brand in a typical consumer engagement. And we provide the brand multiple opportunities to stay connected with their consumers over time — a connection that the consumers welcome.

Download the Next Century Media Report here >

Sign up for The Slice

Join our monthly newsletter to reach and motivate your very best consumers.

Downloads

Brands everywhere are adding social strategies to their marketing mix, but many are wrestling with this new landscape. Watch a Virtual Briefing on Powered's Panorama to learn more >

Do your marketing programs achieve a 63:1 ROI? Download the Next Century Media 2007 Benchmark Report to find out how >