• What is it
• Why it matters
  • Industry Stats
  • What Consumers Want
  • Customer Quotes
• Measurable ROI
  • Loyalty
  • Brand Awareness
  • Conversion
  • Engagement
  • Gratitude Effect

Industry Stats

Signs of the social revolution for marketing on the web are everywhere. Here's some information we've collected to help you make the case.

"To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control."
— Rupert Murdoch, Wired magazine 2006

"In 1965, 80% of 18-49 year-olds in the US could be reached with three 60-second TV spots. In 2002, it required 117 prime-time commercials to do the same."
— Jim Stengel, Global Marketing Officer, P&G

77 percent of consumer electronics purchases were influenced by online research with the average time spent researching being 12 hours
(Hall and Partners for the CEA and Yahoo)

47 percent of on- and offline purchases in the CE category come from individuals using search engines
(Hall and Partners for the CEA and Yahoo)

54% of US consumers avoid products & services which "overwhelm" with advertising
(Yankelovich Partners)

38% of social networking users joined a site to learn something new
(Compete, Inc.)

76% of consumers don't believe that companies tell the truth in advertisements
(Yankelovich Partners)

91% of respondents cited consumer content as the #1 aid to a buying decision
(JC Williams Group)

Over 25 million US adults regularly share advice on products or services online
(eMarketer)

26% of search results for world's top 20 brands link to user generated content
(Nielsen BuzzMetrics study)

Consumer attitudes toward advertising have "nosedived." only 7 percent of consumers believe companies tell the truth in ads, 21 percent don't believe anything they see in ads, and 68 percent wish there were fewer ads in the media.
(Forrester)

More than three-quarters of Americans are annoyed just thinking about mobile marketing and only 3 percent say they trust text ads on a mobile phone
(Forrester)

The average 1970s city dweller was exposed to 500 to 2,000 ad messages a day. Now it's 3,000 to 5,000.
(USA Today)

75% of people don't believe that companies tell the truth in advertisements.
(Yankelovich Partners)

Use of pop-up ad blockers on computers nearly tripled from June 2003 to January 2006, to 71%; users with spam blockers more than doubled to 73%
(Arbitron/Edison Media Research)

The number of active social marketers will grow by 72 percent over the next 12 months
(Jupiter Research)

Consumer word of mouth is positive by a 6:1 margin, with less than 1 in 10 conversations featuring products negatively
(Keller Fay)

"A person like me" was named the most credible spokesperson for companies
(Edelman Trust Barometer)

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