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Loyalty & Social CommerceDuring the past 25 years, a consumer's willingness to remain loyal to a brand has faded faster than a pair of acid-washed jeans (just ask Levi's). There are many reasons for the shift, but one fact remains — consumers can control how and when they choose to engage with a brand and whether they will remain loyal to that brand. If they are going to effective, marketers must think differently about the make-up of their marketing programs and how those programs will embrace their consumers. Powered social commerce programs are one way to effectively engage with consumers and build brand loyalty. The reason is that these programs give consumers the information they want, when they want it, without intrusion from the brand. Just how well does this work? In a study by researchers at Next Century Media (download the full report here), consumers using a Powered social commerce site are 94% are more satisfied with their purchase of your brand's products as a result of participating in these programs. And 65% are more likely to choose your brand or its products again (both results are based on nearly 200,000 respondents). And those stats not only apply to consumers who are familiar with your brand and its products, but those who aren't. But perhaps the greatest proof of the loyalty built by these programs is the number of consumers who engage again and again. Powered clients report that these consumers — the ones most valued by the brand — repeatedly come back to the brand, week-after-week, month-after-month, year-after-year. One example: a Powered client has several thousand loyal consumers who registered for these programs in 2003 and are still actively participating today. What marketing programs can make that claim? 
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