What is it Why it matters Industry Stats What Consumers Want Customer Quotes Measurable ROI Loyalty Brand Awareness Conversion Engagement Gratitude Effect	social marketing
	Why Social Marketing Matters The marketing mix is undergoing enormous, permanent change. It's impossible to read a marketing publication or attend an industry event and not see evidence of those changes. Read a few industry stats that demonstrate that change. The web has made brands much more transparent. And that means you can't make people think a certain way; you have to participate in a way that's non-intrusive and on the consumer's terms. That's why social should be part of your marketing mix. But ask brands who've tried social strategies, and most will tell you they've struggled to accurately assess the ROI. Learn how social marketing has a "built in" ROI > Learn how Powered delivers social marketing programs tailored to your specific needs >