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Whiteboard and How-to videos
Powered videos are rich media-based, user-navigated demonstrations that are equally valuable when applied as a standalone marketing component or to enhance other content types.
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101 Tutorials
Powered tutorials are rich media-based, user-navigated demonstrations that are equally valuable when applied as a standalone marketing component or to enhance other content types. In addition to compelling images, tutorials leverage short-form text content to help explain the designated topic.
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How-to in two's
Powered how-tos lead users through an interactive simulation of how to successfully complete a task. How-tos visually display on-screen actions in a demonstration that effectively communicates the more complex components of the task at hand.
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Courses
Powered courses are typically comprised of 2 — 4 online lessons focused on educating consumers on the purchase or use of a client's products or services, or those related to the client's business. Each course is instructed by a subject matter expert (SME) with extensive experience on the topic. Courses can also be supplemented with message boards that enable students to interact with the instructor or each other.
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Articles and Briefs
Powered articles and briefs encompass medium to short-length content. In contrast to courses, the consumer typically does not need to register or sign in to the site in order to review article or brief content. Combined with their shorter length, these content types provide an effective means to deliver valuable information that can be consumed in a relatively short period of time.
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Podcasts
Podcasts are downloadable digital audio files intended for playback on portable media players and personal computers. Once downloaded, the listener is able to play the content how, when, and where they want.
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