Influence the Influencer: Creating Brand Advocates with Social Marketing

Featuring Jill Griffin and Allen Silkin

Consumers are more demanding than ever and earning their loyalty gets more difficult every day.  Turning them into brand advocates is the holy grail of marketing and the best source of advertising.  But many companies rely solely on traditional marketing tactics to facilitate customer loyalty.  This approach will fall short of the mark unless social marketing is integrated into the mix. 

To download the presentation and watch the Webinar archive, please complete the form to the right.

Social marketing helps companies reach audiences in new and more meaningful ways and opens up incredible possibilities for building lasting relationships with consumers.  Not only does social marketing provide a way to communicate with consumers on a personal level, it also provides consumers a voice they have not had in decades: they blog and tweet their brand opinions, they rate and review products, they participate in online discussions and they recommend brands based on their experiences.  If your company is looking for ways to tap into social marketing to create brand advocates, then you need to attend this Webcast.

By viewing the Webinar, you will learn:

• Four ways to tell if a customer in your advocate
• How to climb Advocacy Hierarchy
• Why complainers must be managed and how to do it
• 9 ways to minimize detractors and maximize advocates
• How to get online communities spreading your good name

About our Panelists:

Jill Griffin, The Loyalty Maker
Jill Griffin empowers firms to attract, keep, grow and win-back high value customers. Clients served include Microsoft, Dell, Toyota, Marriott, Hewlett-Packard, Wells Fargo, Western Union, and Sprint. Jill's book Customer Loyalty: How to Earn It, How to Keep It was named to Harvard Business School's Working Knowledge list and has been published in six languages. Her coauthored book, Customer Winback , earned Soundview Executive Book Summaries' Best Books Award. Jill newest book is Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World (Jossey-Bass/Wiley, 2009).

Jill serves on the board of directors for restaurant chain Luby's Incorporated, a New York Stock Exchange company with 95 locations and roughly six thousand employees. In addition, Jill serves on the board of the Austin Convention and Visitors Bureau as well as the Tri-Cities Chapter of the National Association of Corporate Board Directors. Jill has served on the marketing faculty at the University of Texas (UT) McCombs School of Business. Her books have been adopted as textbooks for MBA and undergraduate customer management courses taught at UT, Northwestern, and other universities. She is a member of the Board of Trustees of the University of South Carolina Moore School of Business from which she graduated, magna cum laude, with Bachelor of Science and MBA degrees. In 2003, Jill received the Moore School's Distinguished Alumna award. An in-demand speaker, Jill keynotes conferences worldwide.

Allen Silkin, Atkins Nutritionals
Allen is a seasoned internet veteran who specializes in monetizing traffic and content to generate revenue via advertising sales, ecommerce and subscription sales. He experience includes managing internet operations at CBS SportsLine.com, eDiets.com and HealthGrades, Inc. His knowledge includes help companies improve their marketing efforts of social media, ad serving, media planning, sales funnel optimization (A/B and Multi Variable testing), search engine optimization and marketing.